Blick in das LC Gebäude

Martin Reisenbichler on applying AI in content marketing

31. März 2022

We cordially congratulate our team member Martin Reisenbichler who successfully defended his dissertation! In an impressive talk he demonstrated how advanced machine learning and natural language generation methods can be utilized to support content marketing in the context of SEO and SEA. Part of his research has recently been published in the Frontiers section of Marketing Science.

Big congratulations to this outstanding achievement!

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