Final Practitioner Talk by Sebastian Prohaska/ithelps
In his talk, Sebastian focused on key aspects of search engine marketing. He compared SEO (Search Engine Optimization) and SEA (Search Engine Advertising), and discussed Google's cost-per-click model.
Sebastian's talk also included a demonstration of SEO tools for keyword selection and analysis. Additionally, Sebastian explained how Google ranks its search results, highlighting the importance of these strategies for effective digital marketing.
A big thanks to Sebastian for sharing his expert knowledge with us!