In an initiative organized by the Service Marketing Institute, on the 17th and 18th of May Prof. Peter Fader and Prof. Bruce Hardie joined us at WU’s Executive Academy to teach the modeling of Customer Lifetime Value (CLV) in a workshop titled “Probability Models for Customer-Base Analysis”. We thank Peter and Bruce very much for sharing their expertise with us. <link sm research clv-workshop-2017>For information on the workshop click here ...