In the past years, the number of car users has heavily risen in the programme area. One reason for this lies in the intensification of cross-border traffic due to the opening of the Austrian labour market. In addition, many commuters opt for individual transport (e.g. 79% in Vienna). There were several initiatives as regards cross-border transport development, but one did not tackle the mobility behaviour of commuters. Nor is known how the working premises influence the mobility behaviour and thereby a decision for more environmentally-friendly mobility behaviour can be stimulated. Moreover, there is a lack of data concerning travel habits and needs of commuters in the border region which should build the basis for a sustainable regional transport development. Previous projects concentrated on transport infrastructure and services. This project centres the demand side.
The objective is to understand the mobility behaviour of commuters and to stimulate measures worked out with employers in favour of more environmentally-friendly mobility behaviour. This will be underpinned with research on travel habits and surveys which provide exact data on motivation, needs, and behaviour. The research is the basis for measures that promote a more environmentally-friendly transport behaviour (improvement in utilisation of public transport, awareness raising on eco-mobility, financial support, travel planning, promotion of bicycle transport, car pooling, limitation of parking possibilities at the working premises, etc.). Packages of measures will be implemented whereby their effect is analysable. A “tool kit eco-mobility” to be used long-term will be created that enables a further use of project results. The goal of the project is the analysis of demand, the promotion of eco-mobility, and a more effective use of the infrastructure.
The target groups
The target groups of the project are big employers and their staff in the programme area. The objective is to identify their needs and factors relevant for mobility. Packages of measures to promote eco-mobility will be introduced in close co-operation with big employers and their effects evaluated. The decision-makers in the institutions that are in charge of transport development in the region and regional development are also among the target groups of the project. Furthermore, the resident transport companies belong to the target groups since the project tackles needs for existing or new transport offers.