Master Digital Economy

International Business in the Digital Economy

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International Business is a core course in many business programs. These courses address a wide variety of environmental and organizational aspects which, when considered overall, help us to understand several questions such as:

1) Why some organizations thrive and others struggle in the global marketplace,

2) why do firms go abroad?

3)How do they manage their foreign operations? and

4) how can they innovate in the global marketplace?