Marketing Research Seminar Series
The „Research Seminar Series“ held by the WU’s Marketing Department helps to connect our Faculty with international scholars from the Marketing field. They are invited to present their latest research and discuss the current trends and developments in all major areas of marketing.
"Curiosity is a fundamental human desire, yet existing research on curiosity is scant. This work explores both the peril and the potential of curiosity. On one hand, it demonstrates how curiosity can lead people to open the "Pandora's Box" with knowingly miserable consequences. On the other hand, this work shows how curiosity serves as driving forces to improve performance, and creates opportunity to enhance happiness, in ways that have been overlooked by scholars and laypeople alike."
The seminar is open to all WU faculties and students.
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