Marketing Research Seminar Series

Wirtschaftsuniversität Wien, Administration Ad.0.122 (Sitzungssaal 2)10:00 - 12:00

Art Vortrag/Diskussion
Vortragende/rChristopher Hsee
Veranstalter Department of Marketing
Kontakt lieselotte.aschenbrenner@wu.ac.at

Talk by Chris­to­pher Hsee, Univer­sity of Chicago (US) "Curio­sity, and Its Impli­ca­tions for Psycho­logy, Econo­mics, and Marke­ting"

The „Rese­arch Seminar Series“ held by the WU’s Marke­ting Depart­ment helps to connect our Faculty with inter­na­tional scho­lars from the Marke­ting field. They are invited to present their latest rese­arch and discuss the current trends and deve­lop­ments in all major areas of marke­ting.

"Curio­sity  is  a  funda­mental  human  desire,  yet  exis­ting  rese­arch  on curio­sity is scant. This work explores both the peril and the poten­tial of curio­sity. On one hand, it demons­trates how curio­sity can lead people to open the "Pandora's Box" with knowingly mise­rable conse­quences. On the other hand, this work shows how  curio­sity  serves  as  driving  forces  to  improve  perfor­mance,  and  creates oppor­tu­nity to enhance happi­ness, in ways that have been over­looked by scho­lars and laypeople alike."

The seminar is open to all WU facul­ties and students.

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