Vorlesen

Marketing Research Seminar Series

Wirtschaftsuniversität Wien, Administration Ad.0.122 (Sitzungssaal 2)10:00 - 12:00

Art Vortrag/Diskussion
Vortragende/rChristopher Hsee
Veranstalter Department of Marketing
Kontakt lieselotte.aschenbrenner@wu.ac.at

Talk by Christopher Hsee, University of Chicago (US) "Curiosity, and Its Implications for Psychology, Economics, and Marketing"

The „Research Seminar Series“ held by the WU’s Marketing Department helps to connect our Faculty with international scholars from the Marketing field. They are invited to present their latest research and discuss the current trends and developments in all major areas of marketing.

"Curiosity  is  a  fundamental  human  desire,  yet  existing  research  on curiosity is scant. This work explores both the peril and the potential of curiosity. On one hand, it demonstrates how curiosity can lead people to open the "Pandora's Box" with knowingly miserable consequences. On the other hand, this work shows how  curiosity  serves  as  driving  forces  to  improve  performance,  and  creates opportunity to enhance happiness, in ways that have been overlooked by scholars and laypeople alike."

The seminar is open to all WU faculties and students.



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