Vorlesen

Hidden Failures: Why We Don’t Share Negative Information and What We Might Miss

Wirtschaftsuniversität Wien , Administration AD.0.090 Sitzungssaal 6 13:00 - 15:00

Art Vortrag/Diskussion
SpracheEnglisch
Vortragende/r Prof. Ayelet Fishbach
Veranstalter Department Marketing
Kontakt christian.spadt@wu.ac.at

The „Research Seminar Series“ held by the WU's Marketing Department helps to connect our Faculty with international scholars from the Marketing field. They are invited to present their latest research and discuss the current trends and developments in all major areas of marketing.

In her Research Talk Ayelet Fishbach, University of Chicago (US) will talk about  „Hidden Failures: Why We Don’t Share Negative Information and What We Might Miss"

We live in a society that celebrates failure as a teachable moment. Yet, failure would undermine learning if people ignore it — if in response to failure, people stop paying attention. Our research documents that people indeed fail to learn from failure and further do not share information on failure with others, even when knowing how to avoid failure is critical for success. We explore the conditions under which the information in failure is superior and develop interventions to increase learning from negative outcomes.

Weiterführende Links

Department of Marketing



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