Business Model “Rental” and the Impact on Innovation and Supply Chain in the Construction Industry

Ort: Wirtschaftsuniversität Wien , Teaching Center TC.5.01 am 05. Mai 2023 Startet um 12:30 Endet um 14:00
Art Vortrag/Diskussion
Vortragende/r Sebastian Dorda
Veranstalter FI Supply Chain Management

How “rental” enables innovation, sustainability and its needs on SCM.

The construction industry is one of the largest global industries. Currently, the industry undertakes massive changes due to several trends such as sustainability challenges, labor shortage, instable supply chains with highly volatile prices and the demand for affordable housing. In this context, Doka – as part of the Austrian based Umdasch Group – offers its customers worldwide
rental solutions for formwork, shoring and scaffolding products for concrete construction The portfolio, which contains more than 45.000 articles, enables construction companies to build all imaginable buildings – from airports, high-rise buildings and infrastructure to apartment buildings and single-family homes.
The advantages are obvious: availability, circular economy, financial support, etc.
However, managing the global rental park has massive impact on the innovation approach. Furthermore the challenges for the Doka supply chain are broad and require a modern, software-supported portfolio and demand planning.

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