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Strategic Business Analytics

This course will provide students with an introduction into business analytics, with a focus on strategic decision making. The amount of available data outpaces our ability to consume it while the technologies used to collect and interpret that data evolve quickly. Businesses everywhere need experts to capture, mine and interpret the findings. Companies and individuals who can use this data together with analytics give themselves an edge over the competition.

In this course, students will learn how business analytics can help to improve business processes and strategic decision making. Building on theoretical foundations of a business analytics lifecycle, it will use real-world examples and immersive practical experience to showcase the potential of strategic business analytics in decision making. The course will discuss different applications of business analytics, cover selected topics in regression and classification models, and explore model evaluation. As part of this course, students will learn how to use the open-source statistical toolkit R to implement and evaluate business analytics problems.