Business Project

This course is either designed as a Garage course or as a business project for a leading international corporation, as outlined in image_7bb230.png. In the Garage track, students learn to implement instruments and methods that help in discovering, evaluating, and realizing new business ideas. This format utilizes inter-disciplinary teams consisting of students from diverse fields to provide various perspectives, skills, and competencies to shape the initial idea and its execution similarly to real start-up situations. Alternatively, the corporate business project track requires participants to apply their theoretical insights and conduct in-depth market, industry, and company analyses. Based on these dynamic insights and the specific problem presented by the partner firm, the students generate viable solutions and alternative business scenarios which the partner corporation can actively pursue and implement.