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Marketing

Overview

The full-­time mas­ter's pro­gram in mar­ket­ing of­fers you a prac­tice-ori­ented edu­ca­tion. It gives you the ana­lyt­ical and cre­at­ive skills to sat­isfy cus­tomer needs.

Dra­matic tech­no­lo­gical devel­op­ments have changed the way we ob­tain in­form­a­tion, make de­cisions, and in­ter­act. Mar­ket­ing ex­perts have to un­der­stand these changes and the way they af­fect strategies for new pro­duct devel­op­ment, cus­tomer re­la­tion­ship man­age­ment, brand­ing, and other mar­ket­ing ef­forts.

The MSc in Mar­ket­ing pro­gram pre­pares you for this chal­len­ging en­vir­on­ment. It com­bines cut­ting-edge the­ory and prac­tical ap­plic­a­tions. Stu­dents ac­quire the skills for cre­at­ing, com­mu­nic­at­ing, and de­liv­er­ing value to cus­tomers through cus­tom­ized products and ser­vices.

Our stu­dents have an out­stand­ing aca­demic re­cord and em­brace in­ter­na­tional mobil­ity. They have strong ana­lyt­ical and con­cep­tual skills, an in­terest in ana­lyz­ing prac­tical is­sues, and in trans­lat­ing their find­ings into op­er­a­tional mar­ket­ing plans. Com­pany pro­jects provide ex­cel­lent op­por­tun­it­ies to put their learn­ing ex­per­i­ence into prac­tice.

7

Electives

In­di­vidu­al­ize your edu­ca­tion

Choose from seven elect­ives: Re­tail and Sales Man­age­ment, Ser­vice Mar­ket­ing and CRM, Mar­ket­ing Man­age­ment, In­ter­na­tional Mar­ket­ing Man­age­ment, Mar­ket­ing Com­mu­nic­a­tion and Con­sumer Be­ha­vior, Mar­ket­ing Pro­ject Man­age­ment, and In­ter­act­ive Mar­ket­ing and So­cial Me­dia.

30

Students per class

Small & in­ter­act­ive

Al­most all of the courses count a max­imum of 30 par­ti­cipants. All classes are ex­tremely in­ter­act­ive with a high de­gree of team work, which cre­ates a col­lab­or­at­ive and en­tre­pren­eur­ial at­mo­sphere.

120

Partner Universities

Op­por­tun­it­ies to study abroad

50% of our stu­dents study abroad. Ad­di­tion­ally to an ex­change semester at one of WU's 120 pres­ti­gi­ous part­ner uni­versit­ies, se­lec­ted stu­dents can gain a double de­gree by do­ing their 2nd year at Uni­versità Com­mer­ciale Luigi Boc­coni (Milan, Italy).

"Mar­ket­ing is an ex­tremely ex­cit­ing field of study. Dra­matic eco­nomic and tech­no­lo­gical devel­op­ments have changed the way we ob­tain in­form­a­tion, make de­cisions, and in­ter­act with each other as well as with com­pan­ies. Our pro­gram is the ideal choice for stu­dents who wish to ob­tain both prac­tical qual­i­fic­a­tions and solid meth­od­o­lo­gical and con­cep­tual skills to suc­ceed in this chal­len­ging busi­ness en­vir­on­ment.”

Prof. Thomas Reutterer, Program Director MSc Marketing

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