You gain a deep understanding of digital transformation, enabling you to actively shape and succeed in the growing digital market.
You pursue your studies in one of the world's most livable cities (Economist 2025).
The master’s program is an interdisciplinary program, focusing on topics like artificial intelligence, big data, blockchain technology, digital business models, information systems, digital law, innovation management, and cryptoeconomics.
As a pioneer in the field of digital economy and one of the leading research institutions for applied AI and cryptoeconomics, we teach you how to be a digital innovator.
You benefit from excellent job prospects, as graduates are highly sought after in international companies and diverse industries.
Katsiaryna already works as an IT consultant, and now she wants to take on a management role in international IT projects. She’s applying for the Digital Economy program to acquire important skills, the necessary technical expertise, and strategic know-how to succeed in today’s digitally driven business world.
Nasrat would like to study at WU because of its excellent international reputation and the outstanding academic environment Campus WU provides. He is thrilled to be living in Vienna, a city famous for arts and music.
The master’s program
In your first year, you gain an in-depth understanding of how the markets for digital products and businesses work. How are digital companies set up? How do digital business models work? And how are new information systems designed and prototyped? You will learn to develop strategies for digital enterprises and create digital value for society.
In your second year, you have the opportunity to specialize by choosing from various projects and electives. You can choose between a research lab (the foundation for an academic career path) or an industry lab (in cooperation with our corporate partners) and kick off your career as a digital innovator.
- Admission
You are ambitious, creative, and tech-savvy? Your goal is to work in an international environment, driving digital innovation? Apply now!
Prerequisites for this master’s program include:
› A relevant prior degree worth a minimum of 180 ECTS credits
› Examinations in economics or business administration worth at least 24 ECTS credits
› Examinations in information systems, computer science, mathematics, or statistics worth at least 16 ECTS credits
› Sufficient proficiency in English
› Proof of aptitudeYou can find th detailled information about the application requirements in our application guide: application guide
Further information on tuition fees can be found here.
- Program structure and content
1. semester 2. semester 3. semester 4. semester 1. half term 2. half term 1. half term 2. half term 1. half term 2. half term 1. half term 2. half term Digital Markets and Strategies Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered IT Governance, Risk and Control Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Marketing and Innovation Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Business Process Management Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Value Based System Engineering Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered System Development and Operations Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Business Project Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Transformative Management Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered IT Law Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Data Management and Analytics Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Distributed Systems Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Security and Privacy Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Specialization: Elective courses (24 ECTS credits in total) can be chosen from a number of different subjects in one of the following specializations:“Information Systems,” “Digital Law and Economics,” or “Digital Strategy, Marketing, and Transformation.” Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is offered Is offered Master Thesis Seminar Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered Research or Industry Lab Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered Master Thesis Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Is offered Is offered 1. semester 2. semester 3. semester 4. semester 1. half term 2. half term 1. half term 2. half term 1. half term 2. half term 1. half term 2. half term Digital Markets and Strategies Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered IT Governance, Risk and Control Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Marketing and Innovation Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Business Process Management Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Value Based System Engineering Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered System Development and Operations Is offered Is offered Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Business Project Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Transformative Management Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered IT Law Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Data Management and Analytics Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Distributed Systems Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Security and Privacy Is not offered Is not offered Is offered Is offered Is not offered Is not offered Is not offered Is not offered Specialization: Elective courses (24 ECTS credits in total) can be chosen from a number of different subjects in one of the following specializations:“Information Systems,” “Digital Law and Economics,” or “Digital Strategy, Marketing, and Transformation.” Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is offered Is offered Master Thesis Seminar Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered Research or Industry Lab Is not offered Is not offered Is not offered Is not offered Is offered Is offered Is not offered Is not offered Master Thesis Is not offered Is not offered Is not offered Is not offered Is not offered Is not offered Is offered Is offered - Master of Science, MSc (WU)
As a Digital Economy graduate, you will be in high demand on the labor market. The international job profile includes careers in
› Digital product management
› Digital entrepreneurship
› Enterprise architecture management
› Digital transformation management
› Business development
› (IT) Consulting
Make your way
WU Vice-Rector for Academic Programs
“The MSc on the Digital Economy is a brand-new program starting in 2021/22. It’s designed to meet the needs of today’s and tomorrow’s digital markets.”
Master’s Program Digital Economy faculty member
“The curriculum combines technical and management skills to prepare students for the challenges of the digital revolution.”
Master’s Program Digital Economy faculty member
“Today, managers do not know enough about digital technologies, as much as computer scientists know too little about business. Our new master’s trains IT-savvy thought leaders that will drive tomorrow’s business.”
General Manager DACH, N26 GmbH
“This program prepares students for a career in this fast-changing digital industry through real-world projects with industry partners.”
Living the student life
Program Manager
Ask us
Do you have any further questions? As program manager for the MSc Program on the Digital Economy, I’m here to answer any questions or requests you may have, right from the start. To get in touch, please use the online contact form or send an email to digecon-master@wu.ac.at.
* Required fields are marked with an asterisk (*).