Corporate Strategy in the Digital Age
Prof. Dr. Phillip C. Nell, Head of Institute for International Business
Sebastian Honold, Accenture Strategy - Industrial Executive
Christopher Lang, Strategy Consulting Manager at Accenture
Nikolaus Zottl, RBI Brand & Marketing Strategy
The ongoing digital transformation creates many opportunities and challenges and it definitively changes the context in which firms are operating. Together with representatives from the CEMS Corporate Partners Accenture and RBI, we discuss the digital transformation and its implications for strategic marketing and data-driven decision making.
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