Abstract: Photo-taking has become a daily and ubiquitous activity for millions of people during special as well as mundane experiences. I will share findings from several field studies and lab experiments that show how photo-taking influences enjoyment of an experience and which aspects people remember from that experience. We find that photo-taking can heighten enjoyment of positive experiences, and does so because photo-taking increases engagement with the experience. Further, we find that, even without revisiting any photos, those who do take photographs recognize more of what they saw but less of what they heard during experience.

The „Research Seminar Series“ held by the WU’s Marketing Department helps to connect our Faculty with international scholars from the Marketing field. They are invited to present their latest research and discuss the current trends and developments in all major areas of marketing. The seminar is open to all WU faculties and students.

https://www.wu.ac.at/marketing/international/research-seminar-series/