Research Seminar Series

Orga­ni­zers: Thomas Reut­terer, Martin Schreier

The "Rese­arch Seminar Series" held by the WU's Marke­ting Depart­ment helps to connect our Faculty with outstan­ding inter­na­tional scho­lars from the Marke­ting field. Scho­lars from the world`s top univer­si­ties are invited to present their latest rese­arch and to discuss the current trends and deve­lop­ments in all major areas of marke­ting rese­arch, inclu­ding Consumer Beha­vior, Marke­ting Mode­ling and Marke­ting Stra­tegy. In addi­tion to the networ­king possi­bi­li­ties, this Rese­arch Seminar Series helps the WU faculty and PhD students to keep track of the recent theo­re­tical and metho­do­lo­gical deve­lop­ments in the marke­ting commu­nity and to both seek and receive early feed­back on their own marke­ting rese­arch. The semi­nars are open to all WU facul­ties and students.

Please register for parti­ci­pa­tion by sending an email to Chris­tina Kronaus.

Papers on this site should not be repro­duced or quoted without author's permis­sion.


Barbara Kahn, Univer­sity of Penn­syl­vania (US)
April 19th, 2018 | 13:00-15:00 | AD.0.090

"The Shop­ping Revo­lu­tion: How Successful Retailers Win Cust­o­mers in an Era of Disrup­tion"

Robert Meyer, Univer­sity of Penn­syl­vania (US)
April 26th, 2018 | 13:00-15:00 | TC.3.12

"When News gets Nega­tive: The Evolu­tion of Content in the Succes­sive Re-tel­ling of Events"

P.K. Kannan, Univer­sity of Mary­land (US)
May 17th, 2018 | 13:00-15:00 | D2.0.392

"Selling the Premium in Free­mium: Impact of Product Line Exten­sions"

Aradhna Krishna, Univer­sity of Michigan (US)
June 26th, 2018 | 13:00-15:00 | TC.3.12


Xueming Luo, Temple Univer­sity, Phil­adel­phia (US)
November 9th, 2017 | 14:30-16:30 | TC.5.18
"Targe­ting and Retar­ge­ting Expe­ri­men­ta­tion and Machine Learning: Mobile Big Data Analy­tics"

Marco Bertini, ESADE Barce­lona (ES)
November 23th, 2017 | 13:00-15:00 | D5.1.002
"Consumer Reac­tance to Condi­tional Discounts"

Andrew Stephen, Univer­sity of Oxford (GB)
December 7th, 2017 | 13:00-15:00 | TC.5.16
“Intended and Unin­tended Conse­quences of Consumer Use of Social Media”

Cait Lamberton, Univer­sity of Pitts­burgh (US)
December 14th, 2017 | 13:00-15:00 | AD.0.090
“Stranger Danger: When and Why Consumer Dyads Behave Less Ethi­cally than Indi­vi­duals"


Chris­to­pher K. Hsee, Univer­sity of Chicago (US)
March 22nd, 2017 | 10:00-12:00 | AD.0.122
"Curio­sity, and Its Impli­ca­tions for Psycho­logy, Econo­mics, and Markting"

Prasad Naik, UC Davis (US)

April 6th, 2017 | 13:00-15:00 | LC.2.400

"Metrics Unre­lia­bi­lity and Marke­ting Over­spen­ding"

Kristin Diehl, Univer­sity of Southern Cali­fornia (US)

May 11th, 2017 | 13:00-15:00 | AD.0.090

"Life in Pictures- How taking photos affects enjoy­ment for and memory of expe­ri­ences"

Wayne Hoyer, Univer­sity of Texas at Austin (US)

Friday, June 2nd, 2017 | 10:00-12:00 | D2.0.374
"When and Why Does Consumer Brand Sabo­tage Cause Damage among Other Consu­mers?"


Els Gijs­brechts, Tilburg Univer­sity (NL)

November 10th, 2016 | 13:00-15:00 | AD.0.095

„Navi­ga­ting the last Mile in Grocery Shop­ping: The Click and Collect Format“

Bas Donkers, Erasmus Univer­sity Rotterdam (NL)

November 17th, 2016 | 13:00-15:00 | AD.0.090

"Model-­Based Purchase Predic­tions for Large Assort­ments"

Barak Libai, Inter­di­sci­pli­nary Center Herz­liya (ISR)

November 24th, 2016 | 13:00-15:00 | AD.0.090

"The Role of Popu­la­rity in New Product Growth: Evidence from Free Digital Product Markets"

Priya Raghubir, New York Univer­sity (US)

December 15th, 2016 | 13:00-15:00 | AD.0.090

"Malle­able Mono­poly Money: Does how you pay for a gift card affect how you spend it?”

Michael Trusov, Univer­sity of Mary­land (US)

January 12th, 2017 | 13:00-15:00 | AD.0.090

"Catching their eyes: contex­t-d­riven infor­ma­tion acqui­si­tion on search engines"


Dina Mayzlin, Univer­sity of Southern Cali­fornia (US)

'Chan­nels of Impact: User reviews when quality is dynamic and mana­gers respond'

March 3rd, 2016 | 13:00-15:00 | AD.0.090

Cathe­rine Tucker, Massa­chu­setts Insti­tute of Tech­no­logy (US)

'Consumer Privacy'

March 18th, 2016 | 10.00-12.00 | AD.0.090

Jeffrey Inman, Univer­sity of Pitts­burgh (US)

'Digital Distrac­tion: Consumer Mobile Device Use and Deci­sion Making'

April 28th, 2016 | 13.00-15.00 | AD.0.090

Derek D. Rucker, Northwes­tern Univer­sity (US)

'Psycho­lo­gical Power and Consumer Beha­vior: The Past, Present, and Future'

June 10th, 2016 | 13.00-15.00 | D2.0.392


Gerald Häubl, Univer­sity of Alberta (CAN)

Sampling Traps: How the Oppor­tu­nity to Sample Expe­ri­en­tial Products Reduces Hedonic Value

November 12th, 13:00-15:00, AD.0.090

Rajesh Chandy, London Busi­ness School (GB)

The impact of marke­ting (vs. finance) skills on busi­ness growth, prospe­rity, and survival: evidence from a rando­mized controlled trial in South Africa November 26th, 13:00-15:00, D2.0.392

Chris­tine Moorman, Duke Univer­sity (US)

What Doesn’t Kill a Weak Firm Increases the Risk of its New Product Intro­duc­tion Stra­tegy

December 3rd, 13.00 - 15:00, AD.0.122

Stijn Van Osselaer, Cornell Univer­sity (US)

The Power of Personal

December 10th, 13:00 - 15:00, AD.0.090


Konstantinos Katsikeas

Constan­tine S. Katsi­keas, Leeds Univer­sity (UK)

Why is achie­ving stra­tegic goals so diffi­cult for export ventures?

March 26th, 13:00 - 15:00

Matthias Sutter

Matthias Sutter, Univer­sity of Inns­bruck (AT)

Expe­ri­ments on credence goods - Lab and field evidence

April 10th, 10:00 - 12:00

Rik Pieters

F.G.M. (Rik) Pieters, Tilburg Univer­sity (NED)

First impres­sions of adver­ti­sing

April 23rd, 13:00 - 15:00

Ajay Kohli

Ajay K. Kohli, Georgia Insti­tute of Tech­no­logy(US)

Does Brand Licen­sing Increase a Licensor’s Share­holder Value?

May 07th, 13:00 - 15:00, D2.0.392

Ravi Dhar

Ravi Dhar, Yale Univer­sity (US)

Of the Bold and the Beau­tiful: How Feeling Beau­tiful Leads to Bold Choices

May 21st, 13:00 - 15:00

Gerard Tellis

Gerard J. Tellis, Univer­sity of Southern Cali­fornia (US)

"Under­stan­ding Vira­lity in of YouTube Video Ads"

 June 11th, 13:00 - 15:00


Richard Bagozzi, Univer­sity of Michigan (US)

Theory of Mind and Empa­thic Under­pin­nings of Mana­ge­rial Mind-­Sets.

October 23rd, 13:00 - 15:00

Stefan Stre­mersch,  Erasmus Univer­sity Rotterdam (NED)

Unra­ve­ling Scien­tific Impact: Cita­tion Types in Marke­ting Jour­nals.

October 30th, 13:00 - 15:00

Chezy Ofir, Hebrew Univer­sity Jeru­salem (ISR)

Consumer Fair­ness.

November 20th, 13:00 - 15:00

Peter Fader, WHARTON Univer­sity of Penn­syl­vania (US)

V(CLV): Exami­ning Vari­ance in Models of Cust­omer Life­time Value.

December 4th, 13:00 - 15:00 

Bart Bron­nen­berg, Tilburg Univer­sity (NED)

Zooming In on Choice: How do Consu­mers Search for Cameras Online?

December 11th, 13:00 - 15:00


Hans Baum­gartner, Penn­syl­vania State Univer­sity (US)

Response biases in survey Rese­arch.

April 3rd, 13:00 - 15:00

Kath­leen Vohs, Univer­sity of Minne­sota (US)

The Meaning of Money: Beyond Prag­ma­tics.

April 10th, 13:00 - 15:00

Alex­ander Chernev, Northwes­tern Univer­sity (US)

Life­style Bran­ding: The New Fron­tier of Compe­ti­tive Diffe­ren­tia­tion.

May 8th, 13:00 - 15:00

Oded Netzer, Columbia Univer­sity (US)

Using Social Media Data to iden­tify and Target Job Seekers.

May 22nd, 13:00 - 15:00

Harald van Heerde, Massey Univer­sity (NZ)

How to Spend Marke­ting Budgets over the Busi­ness Cycle? The Case of Inter­na­tional Tourism Marke­ting.

June 26th, 13:00 - 15:00


J. Scott Amstrong, WHARTON Univer­sity of Penn­syl­vania (US)

Eviden­ce-­based Adver­ti­sing.

September 19th, 11.30 - 13:30

Russell W. Belk, York Univer­sity (CAN)

The End of Ownership?

September 27th, 11:00 - 13:00

Klaus Werten­broch, INSEAD (FR)

Prefe­rences for Fiscal Redis­tri­bu­tion Deter­mine whether Conspir­cuous Consump­tion Signals Deser­ving­ness.

October 18th, 10:00 - 12:00

G. Thomas M. Hult, Michigan State Univer­sity (US)

Global supply chain Manage­ment: present and future.

October 24th, 13:00 - 15:00 

Jacob Golden­berg, The Hebrew Univer­sity of Jeru­salem (ISL)

Invi­sible No More.

November 7th, 13:00 - 15:00

Michel Tuam Pham, Columbia Univer­sity (US)

Affect as an Ordinal System of Utility.

December 12th, 13:00 - 15:00


Kathe­rine White, Univer­sity of British Columbia (CAN)

Turning Slack­ti­vists Into Activists: How the Public Versus Private Nature of an Initial Act of Symbolic Support Impacts Subse­quent Proso­cial Action.

April 11th, 13:00 - 15:00

Vicki G. Morwitz, New York Univer­sity (US)

Malle­able conjoint part­worths: How the breadth of Response scales alters price sensi­ti­vity.

April 25th, 13:00 - 15:00

Eric A. Green­leaf, New York Univer­sity (US)

The Impact of Indi­vi­dual-­Level Consumer Surplus on Subse­quent Willing­nes­s-­to-Pay and Consumer Beha­vior: An example from Online Auctions.

May 6th, 12:30 - 14:30

Gita V. Johar, Columbia Univer­sity (US)

Egocentric Cate­go­riza­tion: Self as a Refe­rence Cate­gory in Product Judge­ment & Consumer Choice.

May 23rd, 13:00 - 15:00

C. Page Moreau, Univer­sity of Colo­rado at Boulder (US)

The Down­stream Conse­quences of Diver­gent Thin­king: How Playing With Legos Improves Crea­tive Perfor­mances.

June 13th, 13:00 - 15:00

Ko de Ruyter, Maas­tricht Univer­sity (NED)

A Public Good Gone Bad: Gover­nance, Fee-­Ri­ding and the Long-­Term Sustaina­bi­lity of a Virtual P3 Commu­nity.

June 27th, 13:00 - 15:00


Pradeep K. Chintag­unta, Univer­sity of Chicago (US)

Service Quality Varia­bi­lity and Termi­na­tion Beha­vior.

September 6th, 13:00 - 15:00

Roland T. Rust, Univer­sity of Mary­land (US)

Opti­mi­zing Service Produc­tivity.

October 4th, 13:00 - 15:00

Bruce Hardie, London Busi­ness School (UK)

A Joint Model of Usage and Churn in Contrac­tual Settings.

November 8th, 13:00 - 15:00

Berend Wierenga, Erasmus Univer­sity Rotterdam (NED)

When do deci­sion makers follow intui­ti­vity justie­fied advice? A study in the context of new product deci­sions.

November 15th, 13:00 - 15:00

Chris Janis­zewski, Univer­sity of Florida (US)

The Desire for Consump­tion Know­ledge.

December 13th, 13:00 - 15:00


Marnik G. Dekimpe, Tilburg Univer­sity (NED), Catholic Univer­sity Leuven (BEL)

Sleeping with the Enemy: Does Priva­te-Label Produc­tion by Natio­nal-Brand Manu­fac­turers Create Retailer Goowill?

March 1st, 13:00 - 15:00

Simona Botti, London Busi­ness School (UK)

Turning the Page: The Impact of Choice Closure on Satis­fac­tion.

April 12th, 13:00 - 15:00

Leigh McAlister, Univer­sity of Texas at Austin (US)

Marke­ting's Influ­ence: Evidence from Finan­cial Archives.

May 10th, 13:00 - 15:00

Joseph Nunes, Univer­sity of Southern Cali­fornia (US)

The End of Desi­gner as Dictator: How Fashion Critics Affect Aest­hetic Inno­va­tion.

June 14th, 13:00 - 15:00

Darren Dahl, Univer­sity of British Columbia (CAN)

Self-­threat and Product Failure: How Internal Attri­bu­tions of Blame Impact Consumer Complai­ning Beha­vior.

June 21st, 13:00 - 15:00