Research Seminar Series
Organizers: Thomas Reutterer, Martin Schreier
The "Research Seminar Series" held by the WU's Marketing Department helps to connect our Faculty with outstanding international scholars from the Marketing field. Scholars from the world`s top universities are invited to present their latest research and to discuss the current trends and developments in all major areas of marketing research, including Consumer Behavior, Marketing Modeling and Marketing Strategy. In addition to the networking possibilities, this Research Seminar Series helps the WU faculty and PhD students to keep track of the recent theoretical and methodological developments in the marketing community and to both seek and receive early feedback on their own marketing research. The seminars are open to all WU faculties and students.
Please register for participation by sending an email to Lieselotte Aschenbrenner.
Papers on this site should not be reproduced or quoted without author's permission.
AGENDA SPRING 2018
Zeynep Gürhan Canli, Koc University (TR)
April 12th, 2018 | 13:00-15:00 | TC.3.12
"Differential Impacts of God and Religion on Prosocial Intentions"
Barbara Kahn, University of Pennsylvania (US)
April 19th, 2018 | 13:00-15:00 | AD.0.090
"Perceptions: Perceived Variety and Perceived Lightness"
Robert Meyer, University of Pennsylvania (US)
April 26th, 2018 | 13:00-15:00 | TC.3.12
P.K. Kannan, University of Maryland (US)
May 17th, 2018 | 13:00-15:00 | D2.0.392
"Selling the Premium in Freemium: Impact of Product Line Extensions"
Aradhna Krishna, University of Michigan (US)
June 26th, 2018 | 13:00-15:00 | TC.0.58
AGENDA FALL 2017
Fred Feinberg, University of Michigan (US)
October 19th, 2017 | 13:00-15:00 | TC.5.18
"Detecting Cupid’s Vector: Universals and Deal‐Breakers in Mate Choice via Online Dating Activity Data"
Xueming Luo, Temple University, Philadelphia (US)
November 9th, 2017 | 14:30-16:30 | TC.5.18
"Targeting and Retargeting Experimentation and Machine Learning: Mobile Big Data Analytics"
Andrew Stephen, University of Oxford (GB)
December 7th, 2017 | 13:00-15:00 | TC.5.16
“Intended and Unintended Consequences of Consumer Use of Social Media”
Cait Lamberton, University of Pittsburgh (US)
December 14th, 2017 | 13:00-15:00 | AD.0.090
“Stranger Danger: When and Why Consumer Dyads Behave Less Ethically than Individuals"
Peter Ebbes, HEC Paris (FR)
February 1st, 2018 | 13:00-15:00 | TC.5.18
"Gremlins in the Data: Identifying the Information Content of Research Subjects"
AGENDA SPRING 2017
Christopher K. Hsee, University of Chicago (US)
March 22nd, 2017 | 10:00-12:00 | AD.0.122
"Curiosity, and Its Implications for Psychology, Economics, and Markting"
Prasad Naik, UC Davis (US)
April 6th, 2017 | 13:00-15:00 | LC.2.400
Kristin Diehl, University of Southern California (US)
May 11th, 2017 | 13:00-15:00 | AD.0.090
Wayne Hoyer, University of Texas at Austin (US)
Friday, June 2nd, 2017 | 10:00-12:00 | D2.0.374
"When and Why Does Consumer Brand Sabotage Cause Damage among Other Consumers?"
John G. Lynch, University of Colorado Boulder (US)
June 22nd, 2017 | 13:00-15:00 | TC.3.10
AGENDA FALL 2016
Els Gijsbrechts, Tilburg University (NL)
November 10th, 2016 | 13:00-15:00 | AD.0.095
Bas Donkers, Erasmus University Rotterdam (NL)
November 17th, 2016 | 13:00-15:00 | AD.0.090
Barak Libai, Interdisciplinary Center Herzliya (ISR)
November 24th, 2016 | 13:00-15:00 | AD.0.090
Priya Raghubir, New York University (US)
December 15th, 2016 | 13:00-15:00 | AD.0.090
Michael Trusov, University of Maryland (US)
January 12th, 2017 | 13:00-15:00 | AD.0.090
AGENDA SPRING 2016
Dina Mayzlin, University of Southern California (US)
March 3rd, 2016 | 13:00-15:00 | AD.0.090
Jeffrey Inman, University of Pittsburgh (US)
April 28th, 2016 | 13.00-15.00 | AD.0.090
Michel Wedel, University of Maryland (US)
June 2nd, 2016 | 13.00-15.00 | AD.0.090
Derek D. Rucker, Northwestern University (US)
June 10th, 2016 | 13.00-15.00 | D2.0.392
Puneet Manchanda, University of Michigan (US)
June 23th, 2016 | 13.00-15.00 | AD.0.090
AGENDA FALL 2015
Gerald Häubl, University of Alberta (CAN)
Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value
November 12th, 13:00-15:00, AD.0.090
Rajesh Chandy, London Business School (GB)
The impact of marketing (vs. finance) skills on business growth, prosperity, and survival: evidence from a randomized controlled trial in South Africa November 26th, 13:00-15:00, D2.0.392
Christine Moorman, Duke University (US)
What Doesn’t Kill a Weak Firm Increases the Risk of its New Product Introduction Strategy
December 3rd, 13.00 - 15:00, AD.0.122
Stijn Van Osselaer, Cornell University (US)
The Power of Personal
December 10th, 13:00 - 15:00, AD.0.090
AGENDA SPRING 2015
Constantine S. Katsikeas, Leeds University (UK)
Why is achieving strategic goals so difficult for export ventures?
March 26th, 13:00 - 15:00
Matthias Sutter, University of Innsbruck (AT)
Experiments on credence goods - Lab and field evidence
April 10th, 10:00 - 12:00
F.G.M. (Rik) Pieters, Tilburg University (NED)
First impressions of advertising
April 23rd, 13:00 - 15:00
Ajay K. Kohli, Georgia Institute of Technology(US)
Does Brand Licensing Increase a Licensor’s Shareholder Value?
May 07th, 13:00 - 15:00, D2.0.392
Ravi Dhar, Yale University (US)
Of the Bold and the Beautiful: How Feeling Beautiful Leads to Bold Choices
May 21st, 13:00 - 15:00
Gerard J. Tellis, University of Southern California (US)
"Understanding Virality in of YouTube Video Ads"
June 11th, 13:00 - 15:00
AGENDA FALL 2014
Richard Bagozzi, University of Michigan (US)
Theory of Mind and Empathic Underpinnings of Managerial Mind-Sets.
October 23rd, 13:00 - 15:00
Stefan Stremersch, Erasmus University Rotterdam (NED)
Unraveling Scientific Impact: Citation Types in Marketing Journals.
October 30th, 13:00 - 15:00
Chezy Ofir, Hebrew University Jerusalem (ISR)
November 20th, 13:00 - 15:00
Peter Fader, WHARTON University of Pennsylvania (US)
V(CLV): Examining Variance in Models of Customer Lifetime Value.
December 4th, 13:00 - 15:00
Bart Bronnenberg, Tilburg University (NED)
Zooming In on Choice: How do Consumers Search for Cameras Online?
December 11th, 13:00 - 15:00
AGENDA SPRING 2014
Hans Baumgartner, Pennsylvania State University (US)
Response biases in survey Research.
April 3rd, 13:00 - 15:00
Kathleen Vohs, University of Minnesota (US)
The Meaning of Money: Beyond Pragmatics.
April 10th, 13:00 - 15:00
Alexander Chernev, Northwestern University (US)
Lifestyle Branding: The New Frontier of Competitive Differentiation.
May 8th, 13:00 - 15:00
Oded Netzer, Columbia University (US)
Using Social Media Data to identify and Target Job Seekers.
May 22nd, 13:00 - 15:00
Harald van Heerde, Massey University (NZ)
How to Spend Marketing Budgets over the Business Cycle? The Case of International Tourism Marketing.
June 26th, 13:00 - 15:00
AGENDA FALL 2013
J. Scott Amstrong, WHARTON University of Pennsylvania (US)
September 19th, 11.30 - 13:30
Russell W. Belk, York University (CAN)
The End of Ownership?
September 27th, 11:00 - 13:00
Klaus Wertenbroch, INSEAD (FR)
Preferences for Fiscal Redistribution Determine whether Conspircuous Consumption Signals Deservingness.
October 18th, 10:00 - 12:00
G. Thomas M. Hult, Michigan State University (US)
Global supply chain Management: present and future.
October 24th, 13:00 - 15:00
Jacob Goldenberg, The Hebrew University of Jerusalem (ISL)
Invisible No More.
November 7th, 13:00 - 15:00
Michel Tuam Pham, Columbia University (US)
Affect as an Ordinal System of Utility.
December 12th, 13:00 - 15:00
AGENDA SPRING 2013
Katherine White, University of British Columbia (CAN)
Turning Slacktivists Into Activists: How the Public Versus Private Nature of an Initial Act of Symbolic Support Impacts Subsequent Prosocial Action.
April 11th, 13:00 - 15:00
Vicki G. Morwitz, New York University (US)
Malleable conjoint partworths: How the breadth of Response scales alters price sensitivity.
April 25th, 13:00 - 15:00
Eric A. Greenleaf, New York University (US)
The Impact of Individual-Level Consumer Surplus on Subsequent Willingness-to-Pay and Consumer Behavior: An example from Online Auctions.
May 6th, 12:30 - 14:30
Gita V. Johar, Columbia University (US)
Egocentric Categorization: Self as a Reference Category in Product Judgement & Consumer Choice.
May 23rd, 13:00 - 15:00
C. Page Moreau, University of Colorado at Boulder (US)
The Downstream Consequences of Divergent Thinking: How Playing With Legos Improves Creative Performances.
June 13th, 13:00 - 15:00
Ko de Ruyter, Maastricht University (NED)
A Public Good Gone Bad: Governance, Fee-Riding and the Long-Term Sustainability of a Virtual P3 Community.
June 27th, 13:00 - 15:00
AGENDA FALL 2012
Pradeep K. Chintagunta, University of Chicago (US)
Service Quality Variability and Termination Behavior.
September 6th, 13:00 - 15:00
Roland T. Rust, University of Maryland (US)
Optimizing Service Productivity.
October 4th, 13:00 - 15:00
Bruce Hardie, London Business School (UK)
A Joint Model of Usage and Churn in Contractual Settings.
November 8th, 13:00 - 15:00
Berend Wierenga, Erasmus University Rotterdam (NED)
When do decision makers follow intuitivity justiefied advice? A study in the context of new product decisions.
November 15th, 13:00 - 15:00
Chris Janiszewski, University of Florida (US)
The Desire for Consumption Knowledge.
December 13th, 13:00 - 15:00
AGENDA SPRING 2012
Marnik G. Dekimpe, Tilburg University (NED), Catholic University Leuven (BEL)
Sleeping with the Enemy: Does Private-Label Production by National-Brand Manufacturers Create Retailer Goowill?
March 1st, 13:00 - 15:00
Simona Botti, London Business School (UK)
Turning the Page: The Impact of Choice Closure on Satisfaction.
April 12th, 13:00 - 15:00
Leigh McAlister, University of Texas at Austin (US)
Marketing's Influence: Evidence from Financial Archives.
May 10th, 13:00 - 15:00
Joseph Nunes, University of Southern California (US)
The End of Designer as Dictator: How Fashion Critics Affect Aesthetic Innovation.
June 14th, 13:00 - 15:00
Darren Dahl, University of British Columbia (CAN)
Self-threat and Product Failure: How Internal Attributions of Blame Impact Consumer Complaining Behavior.
June 21st, 13:00 - 15:00