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Branch of study

Business Administration

Bachelor’s Program

Business, Economics and Social Sciences, BSc (WU)

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Responsible business management and decision-making.

The Business Administration major offers you a profound and comprehensive education in business administration with many opportunities to set individual priorities according to your interests. We train you to make responsible decisions and set responsible courses of action in business management, with a practical orientation and a finger on the pulse of the times.

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Bettina Fuhrmann

Divisional director BW

The Business Administration major

How does a business work?

In the Business Administration major, you’ll learn from the ground up how a company works and what decisions need to be made in a business. You’ll study management, finance, human resource management, product development, marketing, and many other areas. As a result, you’ll discover many connections and interdependencies, and you’ll not only develop an understanding of business functions and processes and their environments, but you’ll also learn how to shape and manage them.

Custom-tailor your degree program

You can customize around a third of the entire major: You get to choose several specializations from over 30 subject areas and design your degree program according to your preferences and interests. You’ll be supplementing the diverse business administration core subjects with up to three specializations (for example: Marketing, Human Resource Management, and International Business) and your choice of free electives. You’ll also be honing your people skills and rounding off your individual profile through ample personal development opportunities.

Courses abroad

You’d like to gain international experience? WU Vienna offers you ample opportunities to do so – you can spend a semester abroad, participate in International Short Programs (ISPs), or take individual (online) courses at WU partner universities. 
Click here for further information.

Contents of the major Applicationguide

Make responsible decisions.

Shape the course of a company.

Understand the world of business.

You’d like to develop a deep understanding of how companies work, which areas and functions are involved, and how everything is connected?

In the Business Administration major, you’ll learn to analyze business processes and solve tasks based on specialist and interdisciplinary skills. With your interdisciplinary education, you’ll also sharpen your ability to see the big picture. Our graduates have the expertise needed to understand complexity in business, develop sound and innovative solutions, and help shape a successful and sustainable future.

Five reasons for choosing the Business Administration major:

  1. Learn from the best: Taught by international researchers and practitioners

  2. A top university with a rich tradition: 125 years of leadership in business education

  3. Custom-tailor your studies: You choose specializations and complementary subjects that make up around a third of the program

  4. International experience: You can complete a semester abroad, International Short Programs (ISPs), or online initiatives

  5. Personal development: Develop your soft skills and strengthen your profile

    6.  

Custom-tailor your main program phase

In the main program phase, you have the opportunity to customize your studies through specializations, complementary subjects, and free electives.

In the Business Administration major, you can either choose three specializations or you can opt for two specializations and a complementary subject. If you’d like to spend a semester at a university in another country, you can take a course abroad during your student mobility, after completing two specializations.

For free electives, you can select courses of your choice worth 13 ECTS.

1. year of study 2. year + 3. year of study

 

STEOP
+
Common Body of Knowledge

 
Study branch
Business Administration
Business Administration 1 foreign language Up to 3 specializations
Bachelorthesis
1. year of study

 

STEOP
+
Common Body of Knowledge

 
2. year + 3. year of study
Study branch
Business Administration
Business Administration
1 foreign language
Up to 3 specializations
Bachelorthesis
Specializations

Specializations allow you to dive deeper into a specific subject area. A specialization consists of several courses focusing on the respective topic. In this way, our specializations prepare you optimally for your future career or field of research. 

For an overview of the available specializations, please click here.

Complementary subjects

A complementary subject is a subject that may not be directly related to the main subject but opens up interesting new perspectives.

For an overview of the available complementary subjects, please click here.

Courses Abroad

What does this mean? 
The Courses Abroad subject gives you the opportunity to earn 20 ECTS as part of international academic exchange programs. Combined with the free electives, you can earn even more ECTS in this format. This gives you a great deal of flexibility when selecting your courses and guarantees easy credit transfer.


What international academic exchange options are available? 
You can choose between a semester abroad, International Short Programs (ISPs), and online initiatives. 
Please note that you cannot select your home country when you opt for one of the formats that require students to go abroad and study in a different country.


Support and further information: 
The International Office team will be happy to assist you with any questions you may have regarding international academic exchange and studying abroad. Advisory sessions are available with or without prior appointment. 
Please note that you have to complete the Cross-Cultural Competence course (3 ECTS) if you choose the Courses Abroad subject. This course is available as part of the free electives.

Free electives

Are you interested in topics that go beyond business and economics? As part your free electives, you can take courses in any subject area you like. This allows you to custom-tailor your studies even more, following your personal interests.

Click here for further information.

Download the BW course table

Career perspectives

As a graduate of the Business Administration major, you’ll have access to jobs at a wide variety of companies in Austria and around the world. 

Our graduates work in profit and non-profit organizations, start-ups, small and medium-sized enterprises, and large companies.

Depending on your chosen specialization, you can pursue a career in numerous areas, including management control, marketing, finance, human resources, or production.

Many graduates also go on to a master’s program. At WU, you can choose between seven German-taught and nine English-taught master’s programs in a wide variety of fields. With a bachelor’s degree from WU, you can also continue your studies at other renowned universities around the world.

You can find more informations about the WU master's programs here.

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[Translate to English:] .
Ricardo-José Vybiral
CEO of the KSV1870 Group

“A WU education in business administration is an ideal foundation for exciting careers in business.” 

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.
Stefanie Wunsch
Head of Recruiting Post AG

"Students of the Business Administration major are optimally qualified for starting a career at our company – as an intern, trainee, working student, or expert."

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.
Adisa Aljukic
Student of the BW major

"The Business Administration major is a stepping stone to a deep understanding of the factors needed for success in business and a broad range of careers."

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Barbara Kohlmann
Student of the BW major

"I recommend the Business Administration major to anyone who wants to strengthen their professional, communication, and social skills."

read more
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All majors of the BSc Business, Economics and Social Sciences

The following majors are available in the BSc Business, Economics and Social Sciences:

bw

Business Administration

ibw

Internationale Betriebswirtschaft

vw

Volkswirtschaft

wupol

Wirtschaft - Umwelt - Politik

winf

Wirtschaftsinformatik

Bachelorbroschure Wiso
Bachelorbroschure Wiso
download (pdf, 2.68 MB)
Course table
Course table
download (pdf, 171 KB)

Frequently asked questions

Can I complete a semester abroad or another type of international experience in the Business Administration major? What organizational steps are required?
How can I find out more about the many specializations and complementary subjects?
What’s the main difference between the Business Administration major and the International Business Administration major?
Is there an English-taught portfolio of courses in the Business Administration major?

We are here for you

Send us your questions via the onlineformula or via Email to: studieninfo@wu.ac.at.

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