The academic program will focus on Global Sustainability Practices in Marketing and will be held entirely in English. The program is worth a total of 6 ECTS credits. Please find detailed information on the academic program in the course outline.

The program is targeted towards advanced bachelor's students. A maximum of 20 WU students and approximately 20 Western Ontario students will participate in the program.

Upon successful completion of the program, which is worth 6 ECTS credits, students will receive a grade certificate.

Please note: Since the program is designed for bachelor's level students, credit transfer is only possible on bachelor's level.

The earned ECTS credits cannot be transferred towards the IBW International Experience for students enrolled in BaWiSo 19.

Credit transfer options BaWiSo 19: 

• Internationales Wahlfach I and / or II

• Freies Wahlfach

• SBWL Marketing & Consumer Research (Course V)

• SBWL International Marketing Management (IMM): 2 Electives OR Foundations and 1 Elective (Requirement: Pass of entry test and admission to IMM-SBWL)

• SBWL International Marketing Management (IMM): Kurs IV (Requirement: Pass of entry test and admission to IMM-SBWL)

• SBWL Marketing: Course IV (Hot Topics in Marketing)

• SBWL Digital Marketing: Course IV

• SBWL Handel und Marketing: Course V (Requirement: pass of Grundkurse I and II)

Credit transfer options BaWiSo 23: 

• A maximum of 6 ECTS for “Courses Abroad”

• A maximum of 6 ECTS for the module “International Experience” (IBW)

• Freies Wahlfach

• Spezialisierung Marketing & Consumer Research (Course V)

• Spezialisierung International Marketing Management (IMM): 2 Electives OR Foundations and 1 Elective (Requirement: Pass of entry test and admission to IMM-SBWL)

• Spezialisierung International Marketing Management (IMM): Kurs IV (Requirement: Pass of entry test and admission to IMM-SBWL)

• Spezialisierung Marketing: Course IV (Hot Topics in Marketing)

• Spezialisierung Digital Marketing: Course IV

• Spezialisierung Handel und Marketing: Course V (Requirement: pass of Grundkurse I and II)

Credit transfer options BBE: 

• Free Electives

• Specialization Marketing & Consumer Research: Course V

• Specialization International Marketing Management (IMM): 2 Electives OR Foundations and 1 Elective (Requirement: Pass of entry test and admission to IMM-SBWL)

• SpecialiZation Digital Marketing: Course IV

Application for this program is possible between March 5 (2:00 pm) and March 12 (2:00 pm), 2026!

For further information on the application process, application requirements and selection criteria, as well as the cancellation policy, please see here.

For the Western Ontario Summer School the International Office is looking for one of the participating students to act as a student representative. The student representative will support the IO and the partner university with certain small tasks on-site and will be a point of contact for the students, the partner university, and the IO. In return, the program fee for the student representative will be reduced by 50%. If you are interested in this position, please upload the application form for student representatives in the online application form (under "additional documents") during the application period. Please note that you can only be considered for this role if you are also selected to participate in the ISP. Feel free to contact us if you have any questions.

The program fee will include:

• Course fee (lectures) and course material

• WU coordination prior to and during the program

• Opening Reception and Closing Reception

• Public transportation ticket for the duration of the program

• Campus Orientation Week pass (OPass)

• Intercultural Evening

• Certain excursions and / or company visits

This fee does not include: flights and transfers, visa fees, health insurance, additional meals on lecture and non-lecture days and additional expenses on site.

Accommodation is not included in the total fees. To give students the flexibility of choice, students book the accomodation on their own for the respective program dates.

For all International Short Programs abroad, students are required to make sure that they are covered by health insurance.

Information on available grants for ISPs abroad can be found here.

Please note the following cancellation policy:

• If students cancel their participation until April 30, 2026, the International Office reserves the right to withhold a processing fee of €200.

• If students cancel their participation after April 30, 2026, the International Office will not refund any portion of the program fee.

Please note that accommodation is not included in the program fee. Students are asked to book the accomodation on their own for the respective program dates.

A list of recommended housing providers in London, Ontario, will be published on this website in due course.