Strategic Business Analytics 1

Building on business administration fundamentals and theories, the Strategic Business Analytics course sequence provides a comprehensive introduction to strategic, data-based decision-making to solve business problems. Throughout the first and the subsequent second semester, students learn to thoroughly understand business processes and optimize strategic corporate decisions through data-driven analyses. The curriculum focuses on identifying basic business problems, developing predictions, and learning the visualization, interpretation, and evaluation of complex data. Furthermore, participants use real-world examples to recognize, discuss, and critically question the potential of strategic business analytics approaches for corporate decision-making. Finally, the courses cover the fundamentals and advanced applications of statistics, basic regression and classification models, model evaluation, and the systematic use of statistical computer software.