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Applied Business Planning

This course either consists of a business simulation game or a business planning project conducted with an already established company. In the business simulation track, students combine their existing knowledge of various economic fields to compete in a realistic corporate environment. Alternatively, the business planning project track focuses on teaching participants the processes of new product development. Within this project track, students learn how to systematically align product development initiatives with overarching corporate strategy. Finally, participants gain practical experience in evaluating and allocating necessary corporate resources to ensure successful market implementation.