Volle WU matters Veranstaltung

Brand Boycotts

Location: Library & Learning Center Ceremonial Hall 1 Starting on 17 January 2024 at 18:00 WU matters. WU talks.
Type Lecture / discussion
Organizer WU (Vienna University of Economics and Business) Marketing & Communications

Ethical consumption and activism

This Event is organized by the ​​Department of Marketing.

Brands are under growing pressure from consumers to take a stand on social and political questions. Otherwise, they risk a public boycott. But do boycott calls really hurt companies? What brands are considered socially responsible, and why? How do consumers react when companies take a stand on controversial issues? And how should companies adapt to this new situation? Together with experts, we’ll be discussing the challenges associated with the age of consumer activism.


Andreas Nentwich, Managing Director, Maresi Austria

Lisa Tamina Panhuber, Campaigner at Greenpeace

Saskia Wallner, CEO of Ketchum Austria

Nils Wlömert, Head of the Institute for Retailing & Data Science at WU Vienna’s Department of Marketing

Markus Zimmer, Founder & CEO of BuzzValue, Social Media Market Researcher & Expert

Moderated by:

Cordula Cerha, Assistant Professor, Institute for Retailing & Data Science, WU Vienna

This event is an in-person event and will take place on campus. There will be no livestream.

Andreas Nentwich
Maresi Austria
Lisa Tamina Panhuber
Saskia Wallner
Ketchum Austria
Nils Wlömert
WU Vienna
Markus Zimmer
Cordula Cerha
WU Vienna

*Please note: Registration is required if you wish to attend the event in person on Campus WU.

As the number of seats in Ceremonial Hall 1 is limited, seating is provided on a first-come-first-served basis.

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