The „Research Seminar Series“ held by the WU's Marketing Department helps to connect our Faculty with international scholars from the Marketing field. They are invited to present their latest research and discuss the current trends and developments in all major areas of marketing. The seminar is open to all WU faculties and students.

Talk by Ayelet Israeli, Harvard University (US)

Title: “BEAT Unintended Bias in Personalized Policies”

An inherent risk of algorithmic personalization is disproportionate targeting of individuals from certain groups (or demographic characteristics such as gender or race), even when the decision maker does not intend to discriminate based on those “protected” attributes. In this work, we introduce a method – BEAT (Bias-Eliminating Adapted Trees), which allows individual policy personalization while ensuring fairness.

For all dates of the upcoming Marketing Research Seminar Series, please click here.

https://www.wu.ac.at/en/marketing/research/research-seminar-series/