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Research Seminar Series

The "Research Seminar Series" held by the WU's Marketing Department helps to connect our Faculty with outstanding international scholars from the Marketing field. Scholars from the world`s top universities are invited to present their latest research and to discuss the current trends and developments in all major areas of marketing research, including Consumer Behavior, Marketing Modeling and Marketing Strategy. In addition to the networking possibilities, this Research Seminar Series helps the WU faculty and PhD students to keep track of the recent theoretical and methodological developments in the marketing community and to both seek and receive early feedback on their own marketing research. The seminars are open to all WU faculties and students.

Please register for participation by sending an email to Yana Swoboda.

Papers on this site should not be reproduced or quoted without author's permission.

AGENDA FALL 2023

GianaEckhardt

Giana Eckhardt, King´s College London (UK)
October 19 |  1.00-3:00 pm  |  AD.0.122

CANCELLED

GUI LIBERALI 2

Gui Liberali, Erasmus University Rotterdam (NL)
November 9 |  1:00-3:00 pm  |  AD.0.122

"Morphing Randomized Controlled Trials"

fleurab

Fleura Bardhi, City University of London (UK)
November 23 |  1:00-3:00 pm  |  AD.0.114

"Consumptive Work: Consuming to Work in Coworking"

ArnauddeBruyn

Arnaud De Bruyn, ESSEC Business School (FR)
November 30 |  1:00-3:00 pm  |   AD.0.122

"Bots Bargaining with Humans: Building AI Super-Bargainers with Algorithmic Anthropomorphization"

AnatoliColicev

Anatoli Colicev, University of Liverpool (UK)
January 18 |  1:00-3:00 pm  | 

AGENDA SPRING 2023

vanessapatrick

Vanessa Patrick-Ralhan, University of Houston (US)
March 16 |  13:00-15:00  |  AD.0.114

"Inclusive Design Transformation"

kellydmartin

Kelly D. Martin, Colorado State University (US)
March 30 |  13:00-15:00  |  

"Customer Data Privacy as Firm Competitive Strategy"

dariad

Daria Dzyabura, New Economic School and Moscow School of Management Skolkovo (RU)
April 20 |  13:00-15:00  |  AD.0.114

"Color analytics for data-driven brand management"

amitavac

Amitava Chattopadhyay, INSEAD (FR)
April 27 |  13:00-15:00  |   TC.3.21

"Beauty First: The Impact of Social Media Logos on Choice"

fleurab

Fleura Bardhi, City University of London (UK)
June 15 |  13:00-15:00  |  AD.0.090

postponed to the upcoming winter semester