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Research Seminar Series

The "Research Seminar Series" held by the WU's Marketing Department helps to connect our Faculty with outstanding international scholars from the Marketing field. Scholars from the world`s top universities are invited to present their latest research and to discuss the current trends and developments in all major areas of marketing research, including Consumer Behavior, Marketing Modeling and Marketing Strategy. In addition to the networking possibilities, this Research Seminar Series helps the WU faculty and PhD students to keep track of the recent theoretical and methodological developments in the marketing community and to both seek and receive early feedback on their own marketing research. The seminars are open to all WU faculties and students.

Please register for participation by sending an email to Yana Swoboda.

Papers on this site should not be reproduced or quoted without author's permission.

AGENDA SPRING 2023

vanessapatrick

Vanessa Patrick-Ralhan, University of Houston (US)
March 16 |  13:00-15:00  |  AD.0.114

"Inclusive Design Transformation"

kellydmartin

Kelly D. Martin, Colorado State University (US)
March 30 |  13:00-15:00  |  

"Customer Data Privacy as Firm Competitive Strategy"

dariad

Daria Dzyabura, New Economic School and Moscow School of Management Skolkovo (RU)
April 20 |  13:00-15:00  |  AD.0.114

"Color analytics for data-driven brand management"

amitavac

Amitava Chattopadhyay, INSEAD (FR)
April 27 |  13:00-15:00  |   TC.3.21

"Beauty First: The Impact of Social Media Logos on Choice"

fleurab

Fleura Bardhi, City University of London (UK)
June 15 |  13:00-15:00  |  AD.0.090

"Consumptive Work: Consuming to Work in Coworking"

AGENDA FALL 2022

michaelhaenlein

Michael Haenlein, ESCP Business School (FR)
October 6  |  13:00-15:30  |  AD.0.114

"The Merchants of Meta: Conceptualizing and Defining Retailing in the Metaverse"

Portrait_Ayelet

Ayelet Israeli, Harvard University (US)
October 20  |  13:00-15:30  |  AD.0.114

“BEAT Unintended Bias in Personalized Policies”

anneklesse

Anne Klesse, Erasmus University Rotterdam (NL)
November 10  |  13:00-15:30  |  AD.0.114

“The Psychology of AI”

lanluo

Lan Luo, University of Southern California (US)
November 17  |  13:00-15:30  |  AD.0.114

“Look the Part? The Role of Profile Pictures in Online Labor Marketplace”

gunterhitsch

Günter Hitsch, University of Chicago (US)
November 24  |  13:00-15:30  |  AD.0.114

“Heterogeneous Treatment Effects and Optimal Targeting Policy Evaluation"

deborahsmall

Deborah Small, Yale University (US)
December 15  |  13:00-15:30  |  AD.0.114

“Talking About Charity"