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Research Seminar Series

The "Research Seminar Series" held by the WU's Marketing Department helps to connect our Faculty with outstanding international scholars from the Marketing field. Scholars from the world`s top universities are invited to present their latest research and to discuss the current trends and developments in all major areas of marketing research, including Consumer Behavior, Marketing Modeling and Marketing Strategy. In addition to the networking possibilities, this Research Seminar Series helps the WU faculty and PhD students to keep track of the recent theoretical and methodological developments in the marketing community and to both seek and receive early feedback on their own marketing research. The seminars are open to all WU faculties and students.

Please register for participation by sending an email to Yana Swoboda.

Papers on this site should not be reproduced or quoted without author's permission.

AGENDA SPRING 2024

LJShrum

L.J. Shrum, HEC Paris (FR)
April 11  |  12:00-1:30 pm  |  AD.0.122

"Keeping Up with the Joneses? Not So Much for Consumers Who Move Around a Lot"

sarahgelper

Sarah Gelper, University of Luxemburg (LU)
April 18 |  12:00-1:30 pm  |  AD.0.122

Loyalty-program promotions: How brands can capitalize on retailers’ temporary loyalty programs

rajeev batra

Rajeev Batra, University of Michigan (US)
May 23  |  12:00-1:30 pm  |  AD.0.114

"Unpacking Collective Materialism: How Values Shape Consumption in Seven Asian Markets"

rankivetz

Ran Kivetz, Columbia University (US)
June 20 |  12:00-1:30 pm  |  

KeithWilcox

Keith Wilcox, Texas A&M University (US)
June 27 |  12:00-1:30 pm  |  

AGENDA FALL 2023

GianaEckhardt

Giana Eckhardt, King´s College London (UK)
October 19 |  1.00-3:00 pm  |  AD.0.122

CANCELLED

GUI LIBERALI 2

Gui Liberali, Erasmus University Rotterdam (NL)
November 9 |  1:00-3:00 pm  |  AD.0.122

"Morphing Randomized Controlled Trials"

fleurab

Fleura Bardhi, City University of London (UK)
November 23 |  1:00-3:00 pm  |  AD.0.114

"Consumptive Work: Consuming to Work in Coworking"

ArnauddeBruyn

Arnaud De Bruyn, ESSEC Business School (FR)
November 30 |  1:00-3:00 pm  |   AD.0.122

"Bots Bargaining with Humans: Building AI Super-Bargainers with Algorithmic Anthropomorphization"

AnatoliColicev

Anatoli Colicev, University of Liverpool (UK)
January 18 |  1:00-3:00 pm  |  AD.0.114

"How ESG Reduces Risk: The Role of Consumers and Institutional Investors "

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