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Research Seminar Series

The "Research Seminar Series" held by the WU's Marketing Department helps to connect our Faculty with outstanding international scholars from the Marketing field. Scholars from the world`s top universities are invited to present their latest research and to discuss the current trends and developments in all major areas of marketing research, including Consumer Behavior, Marketing Modeling and Marketing Strategy. In addition to the networking possibilities, this Research Seminar Series helps the WU faculty and PhD students to keep track of the recent theoretical and methodological developments in the marketing community and to both seek and receive early feedback on their own marketing research. The seminars are open to all WU faculties and students.

Please register for participation by sending an email to Yana Swoboda.

Papers on this site should not be reproduced or quoted without author's permission.

AGENDA FALL 2022

michaelhaenlein

Michael Haenlein, ESCP Business School (FR)
October 6 | 13:00-15:30 |  AD.0.114

"The Merchants of Meta: Conceptualizing and Defining Retailing in the Metaverse"

Portrait_Ayelet

Ayelet Israeli, Harvard University (US)
October 20 | 13:00-15:30 |  AD.0.114

“BEAT Unintended Bias in Personalized Policies”

anneklesse

Anne Klesse, Erasmus University Rotterdam (NL)
November 10 | 13:00-15:30 |  AD.0.114

“The Psychology of AI”

lanluo

Lan Luo, University of Southern California (US)
November 17 | 13:00-15:30 |  AD.0.114

“Look the Part? The Role of Profile Pictures in Online Labor Marketplace”

gunterhitsch

Günter Hitsch, University of Chicago (US)
November 24 | 13:00-15:30 |  AD.0.114

“Heterogeneous Treatment Effects and Optimal Targeting Policy Evaluation"

deborahsmall

Deborah Small, Yale University (US)
December 15 | 13:00-15:30 |

paulo albuquerque

Paulo Albuquerque, INSEAD (FR)
January 19 | 13:00-15:30 |

AGENDA SPRING 2022

Portrait_Seiler

Stephan Seiler, Imperial College London (GB)
March 17 | 13:00-15:30 |

[Translate to English:] Portrait Caroline Wiertz

Caroline Wiertz, University of London (UK)
March 24 | 13:00-15:30 |

[Translate to English:] Portrait Hannes Datta

Hannes Datta, Tilburg University (NL)
March 31 | 13:00-15:30 |

Portrait_Peres

Renana Peres, Hebrew University (IL)
May 5 | 13:00-15:30 |

Portrait_Yesim

Yesim Orhun, University of Michigan (US)
May 12 | 13:00-15:30 |

Portrait_Draganska

Michaela Draganska, Drexel University (US)
May 19 | 13:00-15:30 |

Portrait_Rubel

Olivier Rubel, University of California Davis (US)
June 2 | 13:00-15:30 |

Portrait_Harmeling

Colleen Harmeling, Florida State University (US)
June 09 | 13:00-15:30 |

Portrait_Ascarza

Eva Ascarza, Harvard University (US)
June 23 | 13:00-15:30 |

postponed to a subsequent semester
 

[Translate to English:] Portrait Jura Liaukonyte

Jura Liaukonyte, Cornell University (US)
June 30 | 13:00-15:30 |