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Teaching

The Department of Marketing places a high emphasis on teaching excellence at all levels.

At the Bachelor’s level, we offer five distinct specializations that allow students to develop a profound knowledge in key areas of marketing research and practice.

At the Master’s level, we offer a full-time marketing program that offers students an excellent analytical, solution- and practice-oriented education. Our Master’s program ranks in the Top 10 of Marketing Master programs worldwide and supports our graduates in the pursuit of their career aspirations.

We further contribute to the professional education at the WU Executive Academy in several ways and strongly invest in the academic development of our PhDs students.