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Business Cooperation

We have many years of experience in running successful projects, both in the world of academia and in practice. Business partners can cooperate with us in various ways (joint research projects, consulting projects, bachelor and master theses, guest lectures), get in touch with high-potential students, and benefit from the specific marketing expertise of each of the Department’s institutes.

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Kerstin Neumayer

CEO MERKUR AG, REWE Group

“We recently introduced new self-checkout systems in our markets and cooperated with the Department of Marketing and its students to learn more about how customers accept and use these systems. As a WU graduate, it was very important for me to be personally involved in this project and be directly in touch with the students. The project’s results provided vital insights and actionable implications for the optimization of our checkout points.”

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Takis Kouretsidis

Director Finance Sales, Universal Music Group

“The volume and granularity of data that we receive from our business partners has rapidly increased over the past years. As a consequence, marketing analytics has become an indispensable part of our daily business. The challenge for us is to derive relevant insights from the data that help us to create added value for artists and music consumers. Through their expertise in state-of-the-art research methods, the team at WU’s Department of Marketing is helping us to leverage the opportunities that data-based decision support systems provide.”

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Ulrike Glatt

Marketing Manager, Henkel Beauty Care, Cosmetics Austria, Henkel CEE GmbH

“Fresh thoughts paired with high motivation, expertise, and personal commitment characterized our cooperation with the students and team at WU. The valuable insights that we have gained make me very optimistic about future collaborations and projects with the Department of Marketing!”

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Raphael Landthaler

Director Finance and Business Development, SK Rapid GmbH

“SK Rapid Vienna was facing several questions related to the service landscape of our new stadium. The expertise of WU’s Department of Marketing and its students’ creativity helped us a great deal in developing answers to these questions. We are very much looking forward to continuing this fruitful cooperation.”