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Research Seminar Series

The "Research Seminar Series" held by the WU's Marketing Department helps to connect our Faculty with outstanding international scholars from the Marketing field. Scholars from the world`s top universities are invited to present their latest research and to discuss the current trends and developments in all major areas of marketing research, including Consumer Behavior, Marketing Modeling and Marketing Strategy. In addition to the networking possibilities, this Research Seminar Series helps the WU faculty and PhD students to keep track of the recent theoretical and methodological developments in the marketing community and to both seek and receive early feedback on their own marketing research. The seminars are open to all WU faculties and students.

Please register for participation by sending an email to Gloria Becerril.

Papers on this site should not be reproduced or quoted without author's permission.

AGENDA SPRING 2025

Davide Proserpio

Davide Proserpio, University of Southern California (US) March 20 |  12:00-14:00  |  TC.0.58 TC Hall

"The Financial Consequences of Legalized Sports Gambling"

Eduardo Andrade

Eduardo Andrade, Imperial College London (UK) April 10 |  12:00-14:00  |  AD.0.090 Sitzungssaal 6

"Material over Size? Understanding Consumer Evaluations of a Product’s Environmental Impact"

Tulin Erdem

Tulin Erdem, New York University (US) April 24 |  12:00-14:00  |  TC.0.58.TC Hall

"Consumer Attention, Search and Decision-Making in Hypercomplex Decision Environments"

Anirban Mukhopadhyay

Anirban Mukhopadhyay, City University of London (UK) May 8 |  12:00-14:00 |   TC.0.58 TC Hall

"Beliefs, Behaviours, and Body Mass"

Laura Brandimarte

Laura Brandimarte, University of Arizona (US) May 15 |  12:00-14:00  |   AD.0.090 Sitzungssaal 6

"GPT-DATector: Increasing accuracy and decreasing bias in GPT detectors using creativity measures"

Anocha Aribarg

Anocha Aribarg, University of Michigan (US) 

This Research Talk has been postponed until further notice

"The Importance of Influencers' Relatability and Aspiration in Political and Social Discourse"

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