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Research Seminar Series

The "Research Seminar Series" held by the WU's Marketing Department helps to connect our Faculty with outstanding international scholars from the Marketing field. Scholars from the world`s top universities are invited to present their latest research and to discuss the current trends and developments in all major areas of marketing research, including Consumer Behavior, Marketing Modeling and Marketing Strategy. In addition to the networking possibilities, this Research Seminar Series helps the WU faculty and PhD students to keep track of the recent theoretical and methodological developments in the marketing community and to both seek and receive early feedback on their own marketing research. The seminars are open to all WU faculties and students.

Please register for participation by sending an email to Gloria Becerril.

Papers on this site should not be reproduced or quoted without author's permission.

Agenda Spring 2026

sara Valentini

Sara Valentini, Bocconi University (IT) March 12 | 12:00 - 13:00 | AD.0.122 Sitzungssaal 2

Yiting Deng

Yiting Deng, University College London (UK) March 26 | 12:00 - 13:00 | TC.0.58 TC Hall

Els Breugelsmans

Els Breugelmans,KU Leuven (BE) May 7 | 12:00 - 13:00 | TC.0.58 TC Hall

Hana Choi

Hana Choi, University of Rochester (US) May 21 | 12:00 - 13:00 | TC.0.58 TC Hall

Garrett Johnson

Garrett Johnson, Boston University (US) May 28 | 12:00 - 13:00 | TC.0.58 TC Hall

Anita Rao

Anita Rao, Georgetown University (US) June 18 | 12:00 - 13:00 | TC.3.21 Hörsaal

Anocha Aribarg

Anocha Aribarg, University of Michigan (US) June 25 | 12:00 - 13:00 | TC.0.58 TC Hall

Agenda Fall 2025

SM

Selin Malkoc, The Ohio State University (US) November 6 | 12:00 - 14:00 | AD.0.090 Sitzungssaal 6

"Social and Marketplace Implications of Political Polarization"

JG

Joseph Goodman, The Ohio State University (US) November 13 | 12:00 - 14:00 | AD.0.090 Sitzungssaal 6

"Do Experiential Purchases Remedy Materialism? Decoupling Purchase Type and Purchase Goal"

Maura Scott

Maura Scott, Arizona State University (US) November 26| 12:00 - 14:00 | AD.0.090 Sitzungssaal 6

"Influence for Impact: How Marketing Can Help to Address Society’s Challenges"

Martin Mende

Martin Mende, Arizona State University (US) November 27| 12:00 - 14:00 | AD.0.090 Sitzungssaal 6

"Marketing Research and Major Challenges of the Future: Technology and Sustainability"

KK

Kirk Kristofferson, Western University (CA) December 4 | 12:00 - 14:00 | AD.0.090 Sitzungssaal 6

"Robots in the Marketplace: When Do Consumers Antagonize Them and Why"

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