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Department structure

The Department of Marketing comprises of six interrelated institutes that cover a broad range of relevant marketing disciplines and complement each other in their methodological competencies. This bandwidth of marketing expertise and concentration of resources is a major advantage for the university and contributes significantly to WU’s unique institutional and international profile.

Retailing & Marketing

Dr. Cordula Cerha

Interactive Marketing & Social Media

Univ. Prof. Dr. Nadia Abou Nabout

International Marketing Management

o.Univ.Prof. Dr. (mult.) Bodo B. Schlegelmilch

Marketing & Consumer Research

Univ. Prof. DDr. Bernadette Kamleitner

Marketing Management

Univ. Prof. Dr. Martin Schreier

Service Marketing & Tourism

Univ. Prof. Dr. Thomas Reutterer