Blick in das LC Gebäude

Institute for Retailing & Data Science (R&DS)RSS

Screenshot of our online group picture, of our twelve employees in our last online group gathering

our research visualized

Wlömert, Nils, Papies, Dominik (2019). International Heterogeneity in the Associations of New Business Models and Broadband Internet with Music Revenue and Piracy. International Journal of Research in Marketing. 36 (3), 400-419. (link)


[Translate to English:] Fabian Nindl, Cordula Cerha und Christina Holweg bei der CERR 2021 in Sophia Antipolis

CERR 2021 at Sophia Antipolis

The sixth edition of CERR (Colloquium on European Research in Retailing) was held on campus of SKEMA Business School in Sophia Antipolis in the south of France this week. Professor Xavier Brusset and…

[Translate to English:] Logo zum A1 Podcast

Guest on the A1 Podcast #ConnectLife

The most recent episode of #ConnectLife – a podcast by the telco A1 – focuses on customer centricity and customer loyalty. With her guests Natascha Kantauer-Gansch, Chief Customer Officer Consumer at…

Screenshot of a presentation with the background in beige, showing the words: WU/Praxisdialog – Chancen der Digitalen Disruption in der Verlagswelt

Digital Natives and the World of Reading

This semester our retail marketing consulting project revolved around the topic of reading and books. Our semester partner, the Main Association of Austrian Book Trade, wanted to check the relevance…

[Translate to English:] Fabian Nindl

Sports & Marketing - Interview with Dr. Fabian Nindl

Interview with Dr. Fabian Nindl (WU Magazin 2/2021) Sports as lifestyle: which role does sport play for the people? After my competitive basketball career, I jumped into the research of sports…

[Translate to English:] Startfolie des Vortrages

Digital Disruption in the Publishing Industry

In our last expert talk of the summer term 2021, we had the pleasure to invite Martin Kneschaurek, publishing director for Print & E-Paper at the newspaper “Der Standard”, as a guest lecturer. In his…

Screenshot of a Zoom call with 6 people that have a discussion

Podium discussion at MCÖ about retail promotions

The Marketing Club Austria (MCÖ) hosted a virtual club meeting on May 17th. After keynotes by Christina Tönniges und Amata Ring (GfK) and Wilhelm Asmus (Target) a discussion was held on the pros and…

[Translate to English:] retail und data science Team

Presentation of our specialisation Retailing and Marketing

At the ÖH SBWL presentation day we had the opportunity to present our specialisation in Retailing and Marketing. Our program focuses on expertise in retail marketing, retail research, and data-driven…

Blue logo of the Efficient Consumer Response Austria

Certified ECR Manager Course

In cooperation with the Institute for Retailing & Data Science (R&DS), the training course to become a certified ECR Manager is yet again offered. In only four days, renowned research and industry…

Portrait of Sandra Kolleth, the CEO of Miele. A smiling woman with glasses. In the background the Miele office with a miniature washing machine.

Praxisdialog – in conversation with Sandra Kolleth, CEO at Miele

This week we were happy to welcome one of our alumni Sandra Kolleth as guest speaker in our expert talk series Praxisdialog. Interviewed by Professor Schnedlitz, Ms. Kolleth provided an insight into…

Screenshot of the first presentation slide of the guest lecture of BIPA: The picture shows the title „Retailing & Marketing – Expert Talk: Chanes and risk for drug store retailing in times of Covid“ and an abstract stairway with an arrow.

“Covid-19 – Chances & risks of the crisis for the drugstore industry” Expert Talk with Mag. Lichtblau from BIPA

The second expert talk of this semester took place virtually on the 17th of March with the managing director of BIPA, Mag. Thomas Lichtblau on the topic of “Covid-19 – Chances & risks of the crisis…