This semester, the Retail Marketing Consulting course is focusing on the new app of the organic grocery Chain Denns. During the briefing session, CEO Oliver Dobbs shared the first experiences since the app’s launch in early 2026, the goals for the first six months, and the challenges that will need to be addressed along the way. The task of the 30 student consultants is now to analyse details of the app’s adoption and acceptance through desk research and empirical studies in the stores. We are looking forward to an exciting semester!