As part of the MSc Marketing course Retailing & Sales, Markus Chaloupka, Director Region East at Hofer, delivered an engaging guest lecture on retail marketing strategies. Students gained first-hand insights into how Hofer approaches customer engagement, designs the shopping experience, and translates marketing strategies into concrete initiatives across its stores.

The lecture gave students a clear view of how theory is applied in a dynamic retail environment. Following the presentation, students actively participated in a Q&A session, exploring the challenges and opportunities involved in implementing marketing strategies at scale.

We are very grateful to our guest speaker for taking time out of his busy schedule.