Last week, a guest lecture by Markus Kaser, Deputy CEO of SPAR Austriaoffered insights into the strategies of the market leader in the Austrian grocery retailing.

Private labels play a crucial role in the retail company’s success, and to allow our students to see their quality for themselves, they were able to take home a selection of the latest product. Many thanks to our guest speaker for the generous goodie bags, the engaging presentation, and the detailed answers to all questions during the Q&A session.