Our research is motivated by real-world marketing problems, which we solve using state-of-the-art data science methods. The diverse backgrounds of our team members allow us to evaluate problems from an interdisciplinary perspective. In our research, we follow a data-driven problem solving approach by integrating methodological expertise from the areas of statistics, econometrics, and machine learning with domain-specific expertise in various areas, such as retail management. Ultimately, our goal is to help marketing managers and policy makers to make better decisions.
On this page, you can find an overview of our research activities.
The Impact of Covid-19 on Customer-to-customer Interactions at the Point of Sale. (Cordula Cerha)
International Heterogeneity in the Associations of New Business Models and Broadband Internet with Music Revenue and Piracy. International Journal of Research in Marketing, 36(3), 400-419, 2019 (N. Wlömert, D. Papies). (link)
On-Demand Streaming Services and Music Industry Revenues – Insights from Spotify’s Market Entry. International Journal of Research in Marketing, 33(2): 314-327, 2016 (N. Wlömert, D. Papies). IJRM Best Paper Award 2016.
Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs. Marketing Letters, 27(1): 195-210, 2016 (N. Wlömert, F. Eggers).
Music for Free? How Free Ad-funded Downloads Affect Consumer Choice. Journal of the Academy of Marketing Science, 39(5): 777-794, 2011 (D. Papies, F. Eggers, N. Wlömert).
Research Seminar Series
The Research Seminar Series held by the WU's Marketing Department helps to connect our Faculty with outstanding international scholars from the Marketing field. Scholars from the world`s top universities are invited to present their latest research and to discuss the current trends and developments in all major areas of marketing research, including Consumer Behavior, Marketing Modeling and Marketing Strategy. In addition to the networking possibilities, this Research Seminar Series helps the WU faculty and PhD students to keep track of the recent theoretical and methodological developments in the marketing community and to both seek and receive early feedback on their own marketing research. The seminars are open to all WU faculties and students. Please register for participation by sending an email to firstname.lastname@example.org
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