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Our research is motivated by real-world marketing problems, which we solve using state-of-the-art data science methods. The diverse backgrounds of our team members allow us to evaluate problems from an interdisciplinary perspective. In our research, we follow a data-driven problem solving approach by integrating methodological expertise from the areas of statistics, econometrics, and machine learning with domain-specific expertise in various areas, such as retail management. Ultimately, our goal is to help marketing managers and policy makers to make better decisions.

On this page, you can find an overview of our research activities. 

Research Projects


Research Seminar Series

Press reports

Data Donations