Institute for Marketing & Consumer ResearchRSS

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

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Im Fokus Jänner 2022

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about online shopping here and take part in our currently running survey: …

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Our new newsletter has arrived!

In the eighth issue of our newsletter "m.core im Fokus" you will learn, among other things, about music consumption in times of COVID-19, the effect of promotional items, why we have a US-American in…

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We wish you Happy Holidays!

A very challenging year for all of us is drawing to a close. Nevertheless, let us look forward to a joyful festive season and relaxing holidays, as well as a happy and hopefully healthy new year! We…

Marketing Insights - Praxisdialog und Videos
Die Vortragsreihe "Marketing Insights - Praxisdialog" und unsere Interviewreihe „Marketing Insights Videos“ bieten Wissen von und im Dialog mit der Praxis.
Im Fokus - mitmachen und nachlesen
Unsere Forschungsreihe "Im Fokus" geht kurz und bündig aktuellen Fragen auf den Grund. Wie denken Sie über Themen? Wie denken andere? Machen Sie mit, finden Sie es heraus und lesen Sie nach.
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