Institute for Marketing & Consumer ResearchRSS

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

A click on our team photo leads to our image film.


students talking in the department's lounge, in the front a table with food

Semester Closing

After an exciting and intense academic year, m.core held the traditional Semester Closing. The participants of course 4 from the winter and summer semester received a certificate for their great…

Eva Marckhgott and Monika Koller being interviewed for WUtv

Nominated for the national award Ars Docendi

“Ars Docendi – Staatspreis für exzellente Lehre” is the Austrian national award for excellent teaching at universities. We are very proud that for the first time in the 10 year history of the award,…

Im Fokus

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about the war in Ukraine and its impact on Austria here and take part in…

Marketing Insights - Praxisdialog und Videos
Die Vortragsreihe "Marketing Insights - Praxisdialog" und unsere Interviewreihe „Marketing Insights Videos“ bieten Wissen von und im Dialog mit der Praxis.
Im Fokus - mitmachen und nachlesen
Unsere Forschungsreihe "Im Fokus" geht kurz und bündig aktuellen Fragen auf den Grund. Wie denken Sie über Themen? Wie denken andere? Machen Sie mit, finden Sie es heraus und lesen Sie nach.
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