Our institute contributes towards bachelor, master, doctoral, and executive education. Our aim is to impart conceptually and practically relevant customer-centric marketing knowledge on theoretical and methodological basis together with provision of applied teaching complying with the highest standards (or best industry practice). We initiate a dialog with students, academics and practitioners to bridge the gap between theory and practice. We provide our students with significant and industry relevant qualification levels that supports the development of outstanding careers.
SBWL Marketing and Consumer Research
Together with the institutes of the Marketing Department
PhD & Doctoral
For Social and Economic Sciences
Transfer of knowledge between science and practice
For students in the bachelor program we offer the specialisation "Marketing and Consumer Research" (SBWL). The courses were often evaluated as one of the best at WU.
Our graduates are well prepared for their future careers. Many of our alumni have made successful careers in different areas of marketing. They testify to the excellent quality of education they received at our institute.
Members of our institute are also involved in the Master program Marketing with key courses such as "Marketing 360 Degrees", "Consumer Psychology" and "Contemporary Modes of Consumption".
For PhD and Doctorial students we regularly offer seminars for scientific discourse. Together we support and develop the talents and skills of our participants for scientific work and prepare them to deliver an excellent dissertation.
We offer the course Marketing Insights. This is a lecture where we invite different international experts from academia and practice to share their knowledge with our students.