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We are uniquely positioned for interdisciplinary research. Our team is composed of psychologists and marketers who are able to provide different perspectives on a diverse set of phenomena.
We take inspiration from consumers, strive for relevance by focusing on issues that are relevant to our stakeholders and involve our stakeholders in the knowledge generation process.
Our research areas are mainly divided into the following areas:
The experience of ownership is fundamental to human behavior. We draw on ownership to understand how consumers feel about and interact with all kinds of goods and how they behave with each other.
Many human behaviors have become assisted and shaped by digitalization. We investigate how digitalization shapes human beings and their behaviors.
Studying human beings in their roles as consumers means to think about what they really value and how other stakeholders such as companies, policy makers, or society at large can provide that.
We live in an age of ecological, economic and societal challenges. We study how we can re-think the way we consume.