News Archiv MCORERSS

November 10th 2022 – Marketing Research Seminar Series

As part of our department's Research Seminar series, we had the pleasure of welcoming Dr. Anne Klesse from the Rotterdam School of Management (RSM), Erasmus University Rotterdam. As part of her work…

Marketing Insights with Henkel

In our "Marketing Insights" course 5 we had a workshop together with Henkel CEE GmbH. This term the students worked on different case studies centered around the topics of laundry, dishwashing,…

Ars Docendi 2022 nominees Monika Koller and Eva Marckhgott now featured in “Atlas der guten Lehre”

Monika Koller and Eva Marckhgott were nominated for the "Ars Docendi 2022 – Staatspreis für exzellente Lehre” with their course “Marketing Insights”. Now, their course concept was selected to be…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about local food here and take part in our currently running survey: What…

October 20th 2022 – Marketing Research Seminar Series

Prof. Ayelet Israeli from Harvard University (US) was our second guest in the Research Seminar Series this semester. She presented her work on “BEAT Unintended Bias in Personalized Policies”. …

New paper in Journal of Economic Psychology by Barbara Hartl

Together with Eva Hofmann, Erik Hölzl, Thomas Sabitzer, Sarah Marth, and Elfriede Penz, Barbara Hartl published a paper entitled: ‘Coercive and legitimate power in the sharing economy: Examining…

October 6th 2022 – Marketing Research Seminar Series

For our department's first Research Seminar talk of this semester, we had the pleasure of welcoming Prof. Michael Haenlein from ESCP Business School. He presented his work on “The Merchants of Meta:…

New paper in Journal of Consumer Behaviour by Barbara Hartl

Together with Sarah Marth and Elfriede Penz, Barbara Hartl published a paper entitled: ‘Sharing on platforms: Reducing perceived risk for peer-to-peer platform consumers through trust-building and…

Semester Opening

The m.core-team started off the new semester by welcoming the newly admitted students. Dr. Kamleitner and Dr. Monika Koller congratulated the new cohort. The students had the opportunity to get to…

A big welcome to Moritz Sedlatschek

Welcome at the institute! Moritz Sedlatschek assists our team as a research assistant since September. We are looking forward to a good collaboration in advance!