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News Archiv MCORERSS

March 17th 2023 – Marketing Research Seminar Series

Dr. Vanessa Patrick-Ralhan from University of Houston (US) was the first guest in our department's Research Seminar Series this semester. She presented her work on Inclusive Design Transformation. …

Marketing Insights - excursion to Liliputbahn

Last Wednesday, we had the opportunity to get insights into the marketing of “Lilis Welt” in our Course 5 and enjoyed a ride with the Liliputbahn, which is celebrating 95th anniversary this year! It…

Marketing Research Methods - Christof Bitschnau from Quantics

AI applications such as ChatGPT are all across the media and extremely fashionable these days. In our course 3 “Marketing Research Methods”, we discussed potential AI applications in marketing…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about sharing products here and take part in our currently running survey: …

Semester Opening

The m.core-team started off the new semester by welcoming the newly admitted students. The students had the opportunity to get to know the institute's team, who provided information about the content…

Kick-Off course 5 Marketing Insights!

On Wednesday we kicked off our Course 5 Marketing Insights! Throughout the term, our students will get in touch with real world marketing insights. We are looking forward to discussing and reflecting…

Farewell Renato Regis

After 6 years at our institute, our dear colleague Renato Regis will be leaving us. He worked with us as a Teaching and Research Associate and during this time he also completed his dissertation on…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about privacy and apps here and take part in our currently running survey: …

Kick-off Marketing Study Project and Best Poster Award

Our Marketing Master Students are now in the phase of writing their Master’s Thesis. Last week, the Marketing Study Project F, led by Monika Koller (m.core) and Nadine Schröder (MCA), had its kick-off…

Final presentations in course 4

On Wednesday it was time for the final presentations in our course 4 “Marketing and Consumer Research Project”! Throughout the entire semester, our students examined the question “What will we be…