Archive of News WURSS

Marketing Insights - field trip to Henkel

Over the past weeks, our Marketing Insights students immersed themselves in the world of hair care - interviewing hairdressers, hosting focus groups with bearded consumers, and analysing brand…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about automated products for the home here and take part in our currently…

Marketing Education Thought Leadership Forum 2025

Monika Koller and Eva Marckhgott took part in the Marketing Education Thought Leadership Forum 2025 at King’s College London, hosted by the Academy of Marketing. They presented two of their…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Find out more about facts and myths here and take part in our currently running survey: What do…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about online activities and climate change here and take part in our…

Kick-off Research Methods in Marketing

Kick-off for course 3 by Monika and Till. Practical relevance is also very important when it comes to research methods. Topics such as big data and AI are currently the subject of much discussion in…

Semester Opening

The m.core-team started off the new semester by welcoming the newly admitted students. The students had the opportunity to get to know the institute's team, who provided information about the content…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about nutrition here and take part in our currently running survey: What…

SBWL fair

Monika Koller, Eva Marckhgott and Julia Cibusch represented our SBWL at ÖH’s SBWL-Messe. Further information about our specialization can be found here and on our website.

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about the disposal of packaging here and take part in our currently running…