The Experience of Ownership

When people experience ownership, they feel that something is at least somewhat “mine”. Humans are capable of experiencing ownership for a product, idea, brand or even the planet and this experience shapes our behavior. At m.core@wu we are proud to be a recognized international hub of this research domain. Watch this video or our video playlist "The Science of Ownership" to see for yourself what makes this topic so very fascinating, follow our blog, check out the events we are organizing or browse through WUs unique collection on Possession, Ownership and Property (POP).

Main contact person in this research area:

Bernadette Kamleitner

Bernadette Kamleitner

Can our imagination breed ownership?

What is the role of ownership experiences in addressing contemporary challenges?

Is there a relationship between happiness and ownership?

Additional research questions