Institute for Marketing & Consumer ResearchRSS

mcore Team

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] Ferien

Have a great, relaxing summer

Another successful academic year is coming to an end and we wish you all a wonderful summer. We hope you have the opportunity to relax and look forward to the winter semester 2025/26!

[Translate to English:] Innovative Lehre 2025

Innovative Teaching Award 2025

The Innovative Teaching Award recognizes innovative teaching designs that take up new ideas and approaches in the field of university teaching and learning. The award is announced annually at the end…