Institute for Marketing & Consumer Research

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

If you click on our team photo, it will lead you to our image film.


[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] Im Fokus

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about self-tracking here and take part in our currently running survey: …

[Translate to English:] mcores Logo

We are hiring: open position at Assistant Professor level!

You care about consumer research from both a company and societal perspective? You want to satisfy your intellectual curiosity and deepen your research skills while developing your teaching…