Institute for Marketing & Consumer ResearchRSS

mcore Team

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] SO

Semester Opening

The m.core-team started off the new semester by welcoming the newly admitted students. The students had the opportunity to get to know the institute's team, who provided information about the content…

[Translate to English:] Monika Koller im Interview

Interview with Monika Koller

In the latest issue for the business magazine ECO on ORF, Monika Koller spoke with Ines Ottenschläger about the topic of “Gingerbread in August from the perspective of consumer behavior.”  Click here…