Institute for Marketing & Consumer ResearchRSS

mcore Team

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] Melanie Regber

Welcome to the team!

A big welcome (back) to our latest addition to the team. After already having supported us as a Teaching and Research Assistant during her studies, Melanie Regber has now returned to join our team as…

[Translate to English:] SBWL Messe

Spezialisierungsmesse

Every WU student has an important decision to make: Which SBWL is right for me? What interests me? How do I get into the SBWL? Susanne Ruckelshausen, Till Bieg and Julia Cibusch gave an insight into…