Institute for Marketing & Consumer ResearchRSS

mcore Team

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] Im Fokus

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about sustainable and fair products here and take part in our currently…

[Translate to English:] Susanne Ruckelshausen und Eva Marckhgott

European Marketing Academy Conference (EMAC) 2025

Our colleagues Susanne Ruckelshausen and Eva Marckhgott returned from this year’s EMAC spring conference in Madrid with exciting insights and valuable feedback. Susanne participated in the Doctoral…