Institute for Marketing & Consumer ResearchRSS

mcore Team

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] m.core moments

m.core moments

As the semester comes to an end, let's look back at the very beginning. This semester, we launched a new video series: m.core moments. In our first episode, we joined students and the m.core team at…

[Translate to English:] Innovative Teaching Award 2026

Innovative Teaching Award 2026

The Award for Innovative Teaching recognizes innovative teaching concepts that incorporate new ideas and approaches in the field of university teaching and learning. The award is announced annually at…