Institute for Marketing & Consumer ResearchRSS

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

If you click on our team photo, it will lead you to our image film.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] Im Fokus

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about litter in public spaces here and take part in our currently running…

[Translate to English:] Happy summer

Have a great, relaxing summer

Another successful academic year is coming to an end and we wish you all a wonderful summer. We hope you have the opportunity to relax and look forward to the winter semester 2024/25!