Institute for Marketing & Consumer ResearchRSS

mcore Team

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] Im Fokus

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about online shopping here and take part in our currently running survey: …

[Translate to English:] Conference Days

Conference Days

The Conference Days are a central element of the MSc Marketing course Marketing 360 Degrees taught by Monika Koller and Eva Marckhgott. Each year, alumni of the program return to campus to share their…