Institute for Marketing & Consumer ResearchRSS

mcore Team

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] Monika Koller at the Academy of Marketing Conference

Academy of Marketing Conference at University College Cork

At this year's AM2025 Conference Monika Koller had the pleasure of chairing two engaging sessions in the Consumer Research Track as well as presenting three of our current research projects:   …

[Translate to English:] Im Fokus

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about packaging and single-use deposits here and take part in our currently…