Institute for Marketing & Consumer ResearchRSS

mcore Team

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] Monika Koller

Interview with Monika Koller

The latest issue of Dok 1 with Lisa Gadenstätter on ORF 1 explored the topic of food consumption and gastronomy in times of inflation.  Monika Koller provided insights into the topic from the…

[Translate to English:] Im Fokus

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about secondhand clothing here and take part in our currently running…