Department of Marketing
“Marketing is the distinguishing, unique function of the business” (Peter Drucker).
The Department of Marketing understands itself as a center of excellence in marketing education, research, and practice. It consists of six interrelated institutes that cover the full spectrum of marketing disciplines including consumer behavior, marketing strategy, and big data driven quantitative marketing research. This bandwidth of marketing expertise and concentration of complementary resources in a single Department is a major advantage that contributes significantly to WU’s unique institutional and international profile.
In research, our goal is to create novel and practically relevant marketing insights at the highest level. In teaching, we equip our students with practical marketing skills and tools that enable them to act as constructive problem-solvers. Within five distinct marketing specializations and an internationally oriented Master of Science in Marketing program, the Department successfully prepares more than 500 students per year for national and international career paths. In teaching and research, the department actively seeks exchange and cooperation with business practice.