[Translate to English:]
Read out

Master Program

The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs.

Marketing is an extremely exciting field of study. Dramatic economic and technological developments have changed the way we obtain information, make decisions, and interact with each other as well as with companies. The MSc Program offered by WU's Marketing Faculty aims to prepare students for this challenging environment by offering a rich set of first-rate courses with many experiential and project-based teaching elements.

Associate Professor Christina Holweg, Academic Director of the MSc Program