Außenansicht des D2 Gebäudes

International Marketing Management

Welcome to the Institute for International Marketing Management (IMM). Members of IMM are intent on maintaining strict academic standards in all our activities without sacrificing practical relevance. Our mission is based on the following three pillars:

1.     Research

Our Institute focuses on creating and sharing knowledge in the field of International Marketing Management. To this end, we strive to generate high quality research and publish our research outcomes in highly respected journals read by leading scholars and senior executives.

2.     International Agenda

IMM's research and teaching activities aim to promote the spirit of internationalization. Our educational approaches highlight issues in international marketing, such as cultural differences and cross-national practices.  In this respect, students should expect to benefit from our faculty’s international expertise, as well as to encounter renowned guest professors from overseas universities.

3.     Corporate Involvement

We aim to collaborate with industry and commerce through joint projects and the involvement of managers as guest speakers.

Faculty Members

Univ. Prof. Dr. Marius Luedicke

Univ. Prof. Dr. Marius Luedicke

Head of the Institute

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

Deputy Head of the Institute

ao.Univ.Prof. Mag.Dr.rer.soc.oec. Barbara Stöttinger

ao.Univ.Prof. Mag.Dr.rer.soc.oec. Barbara Stöttinger

Dean WU Executive Academy, Associate Professor IMM

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Bachelor Thesis Info Event

The next Bachelor Thesis Info Event will be taking place on Wednesday, 20th March at 12.30 pm in D4.0127

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IMM Entry Exam SS 2024 - Exam review (Einsicht)

The exam review takes place on February 15th between 2pm and 3pm online. Please register by sending an e-mail to Pamela Taylor (pamela.taylor@wu.ac.at) by February 13th, 5pm.

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SBWL Messe

Marius Lüdicke showcased our SBWL at the ÖH SBWL-Messe. We are eagerly anticipating your applications for the summer semester of 2024. For more details about our specialization, please visit our…

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IMM Entry Exam SS 2024

The IMM Entry Exam SS 2024 will be held ONLINE on February 7, 2024, from 9:00 am to 9:45 am, via LEARN. Registration: Course #4787, from February 1 - 4, 2024. Please register via LPIS. Eligibility:…

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Met in class: Nikolaus Hirsch, Hirsch Braceletts

We are delighted to have welcomed Nikolaus Hirsch, Vice President of Sales and Marketing at HIRSCH, as a distinguished guest lecturer in our Global Marketing Management classes at WU for our CEMS…