Außenansicht des D2 Gebäudes

Welcome to the Institute for International Marketing Management (IMM)RSS

Welcome to the website of the Institute for International Marketing Management (IMM), an institution dedicated to world-class education, research, and advisory in the field of international marketing. 

The IMM team creates and disseminates state-of-the art empirical knowledge on global marketing, consumer culture, sustainable marketing, and innovative methods of qualitative market research. In all its activities, it strives to educate and support responsible marketers that are passionate about serving consumers but also about protecting vulnerable consumers, global societies, and our precious planet.

Enjoy reading up on our latest research, find IMM team members, learn more about our BSc, MSc and PhD courses, and explore how to collaborate. 

See you soon at the IMM,

Marius Lüdicke
and the Team

News

Flashtalk RBI

Highlights from our first IMM Day

What an amazing start! On January 30th we kicked off with our very first IMM Day, an event that brought together students, academia, and the industry to exchange insights. A huge thank you to everyone…

review

IMM Entry Exam SS 2026 - Exam review (Einsicht)

The exam review takes place on Thursday, February 26th between 4pm and 5pm online. Please register by sending an e-mail to imm@wu.ac.at by Monday, February 23rd, 11:59 am. 

IMM SBWL Messe

IMM at WU SBWL Messe

The IMM team kicked off the year at the SBWL Fair! It was a pleasure meeting so many curious and motivated students. If you’re interested in applying for the IMM specialization in the upcoming…

entry exam summer semester 2026

IMM Entry Exam SS 2026

The IMM Entry Exam SS 2026 will be held ONLINE on February 12, 2026, from 9:45 am to 10:30 am, via LEARN. Registration: Course #4660, from January 29th - February 2nd, 2026. Please register via LPIS.…

Pamela Taylor

Thank You and Farewell, Pam!

After 17 years of running the secretariat of our institute, we say farewell and a thank you to Pamela Taylor, who transitioned into retirement last week.