Außenansicht des D2 Gebäudes

International Marketing ManagementRSS

Welcome to the Institute for International Marketing Management (IMM), an institution dedicated to world-class education, research, and advisory in the field of international marketing. 


The IMM team creates and disseminates state-of-the art empirical knowledge on global marketing, consumer culture, sustainable marketing, and innovative methods of qualitative market research. In all its activities, it strives to educate and support responsible marketers that are passionate about serving consumers about also about protecting vulnerable consumers, global societies, and the planet.

Faculty Members

Univ. Prof. Dr. Marius Luedicke

Univ. Prof. Dr. Marius Luedicke

Head of the Institute

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

Deputy Head of the Institute

News from IMM

Fazer

Met in Class: Roeland Heitz, Fazer

We are delighted to have welcomed Roeland Heitz, Vice President and Head of CU International at Fazer, as a distinguished guest lecturer in our Global Marketing Strategy classes at WU for our M.Sc.…

Selfie CEMS HIRSCH

Met in Class: Nikolaus Hirsch, Hirsch Bracelets

We are delighted to have welcomed Nikolaus Hirsch, co-CEO at HIRSCH, as a distinguished guest lecturer in our Global Marketing Management classes at WU for our CEMS students.

Brutalization Paper

Fully AI-Generated Podcast of IMM's Paper on "Why Online Consumption Communities Brutalize"

Take a look at the fully AI-generated podcast of IMM Head's paper on "Why Online Consumption Communities Brutalize", which explores why and how initially amicable, collaborative online consumption…

hiring

Job opportunity at IMM - We are hiring!

The Institute for International Marketing Management at WU (Vienna University of Economics and Business) invites applications for two fully funded positions as "Teaching and Research Associate" (PhD…

[Translate to English:] einsicht

IMM Entry Exam WS 2024/25 - Exam review (Einsicht)

The exam review takes place on Monday, September 16th between 11:30am and 12.30pm  online. Please register by sending an e-mail to Pamela Taylor (pamela.taylor@wu.ac.at) by Friday, September 13th,…