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International Marketing ManagementRSS

Welcome to the Institute for International Marketing Management (IMM), an institution dedicated to world-class education, research, and advisory in the field of international marketing. 

The IMM team creates and disseminates state-of-the art empirical knowledge on global marketing, consumer culture, sustainable marketing, and innovative methods of qualitative market research. In all its activities, it strives to educate and support responsible marketers that are passionate about serving consumers about also about protecting vulnerable consumers, global societies, and the planet.

Faculty Members

Univ. Prof. Dr. Marius Luedicke

Univ. Prof. Dr. Marius Luedicke

Head of the Institute

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

Deputy Head of the Institute

ao.Univ.Prof. Mag.Dr.rer.soc.oec. Barbara Stöttinger

ao.Univ.Prof. Mag.Dr.rer.soc.oec. Barbara Stöttinger

Dean WU Executive Academy, Associate Professor IMM

News from IMM


Job Opportunity - Front office employee for course and webinar support on weekends (6 hours/week)

At the WU Executive Academy we offer part-time jobs throughout the weekend (selected ones, not every one) Hauptaufgaben Laufende Betreuung von Lehrveranstaltungen vor Ort, Webinaren und hybriden…


Job Opportunity - Marketing-Assistance for Podcast & Social-Media

A former IMM student, Marcel Kilic has set up his own Podcast Agency “Hört Hört!” and has a vacancy for a weekly 8 hour position as a Podcast & Social-Media Marketing Assistant. It is an exciting and…

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New Paper Reveals How Green Values Promote Sustainable Mobility

We are pleased to share new research that sheds light how green values promote sustainable mobility. The research, led by ao. Univ. Prof. Mag. Dr. Elfriede Penz and IMM's Phd. canditate Thomas…


Gaining Research Experience in Ankara, Turkey

From the 3rd to the 7th of June, IMM's PhD candidate, Milos Ivanis, participated in the intensive five-day "Theorization Seminar: Doctoral Seminar on Consumption Markets and Culture Theorization" in…


Workshop: AI in Qualitative Methods

On May 28th, 2024, the WU's Institute for International Marketing Management (led by Univ. Prof. Dr. Marius K. Luedicke), in collaboration with the University of Vienna's Department of Marketing and…