Außenansicht des D2 Gebäudes

International Marketing ManagementRSS

Welcome to the Institute for International Marketing Management (IMM), an institution dedicated to world-class education, research, and advisory in the field of international marketing. 


The IMM team creates and disseminates state-of-the art empirical knowledge on global marketing, consumer culture, sustainable marketing, and innovative methods of qualitative market research. In all its activities, it strives to educate and support responsible marketers that are passionate about serving consumers about also about protecting vulnerable consumers, global societies, and the planet.

Faculty Members

Univ. Prof. Dr. Marius Luedicke

Univ. Prof. Dr. Marius Luedicke

Head of the Institute

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

ao.Univ.Prof. Mag.Dr.phil. Elfriede Penz

Deputy Head of the Institute

News from IMM

IMM Logo

Job Opening at IMM - Research and Teaching Assistant (Part-Time, 20h/Week)

Do you want to experience firsthand how a University Institute is run and contribute to its success? Do you want to contribute to academic research projects? Would you like to explore if an academic …

Marlene Grohe

Met in Class: Marlene Tragner, GROHE

We are delighted to have welcomed Marlene Tragner, Head of Marketing Austria at GROHE, as a distinguished guest lecturer in our Global Marketing Strategy class at WU for our M.Sc. Marketing students.

Claudia Henkel

Met in Class: Claudia Maddaléna Rossi, Henkel

We are delighted to have welcomed Claudia Maddaléna Rossi, Regional CEE Digital Marketing Manager at Henkel, as a distinguished guest lecturer in our Global Marketing Management class at WU for our…

LOOP

Met in Class: Michael John, LOOP

We are delighted to have welcomed Michael John, CEO and Founder of LOOP, as a distinguished guest lecturer in our Global Marketing Strategy class at WU for our M.Sc. Marketing students.

HBR Brutalization

New HBR.org article about the IMM's brutalization study

Take a look at the new HBR.org article of IMM Head's paper on "Why Moderators Can’t Protect Online Communities on Their Own", which explores why and how initially amicable, collaborative online…