Our IMM Team was on-site to answer your questions, share insights, and show why IMM is the perfect choice for students who think globally and act strategically. Thank you to Elfriede Penz, Dilara Güzel, and Thomas Freudenreich for representing us so brilliantly!

Here are the key reasons why IMM might be the right fit for you:

We prepare you for the global marketplace.

• In a world shaped by rapid change, international marketing is more relevant than ever. Whether it’s navigating cultural differences, market entry strategies, or global branding – we equip you with the tools to succeed in a dynamic, international environment.

You'll learn through real-world projects.

•  From practical consulting projects with real companies to case studies and simulations – you’ll tackle real challenges, work in international teams, and apply your knowledge from day one. This hands-on experience gives you a solid head start for your career.

Shape your path, play your strengths

• Our wide range of electives allows you to specialize according to your interests – from global branding to B2B marketing, digital media, or emerging markets.

• And heres a bonus for all international minds: Course V can even be completed abroad – if you're looking to make your IMM journey even more global, we make it possible. 

Build your international network while you study

• Our faculty includes global experts and experienced professionals, and many of our students go on to careers in companies like P&G, Waterdrop, or BCG. You’ll gain exposure to real business cases and connect with leaders in international marketing.

Want to be part of it?
We’d love for you to get to know IMM even better and look forward to your application!