International marketing managers make complex decisions about product offerings brand strategy, pricing, on- and offline distribution channels, and campaigns that appeal to customers in a range of non-domestic markets. To be successful, they need to develop not only technical marketing knowledge, but also a profound understanding of global cultures and cultural differences, evolving technologies, and international regulatory environments. 

Leading international marketers strike the right balance between analytical and creative skills to develop and promote offerings that resonate with customers in cultures they are not personally familiar with.

The courses offered by the IMM to Bachelors, Masters, Executives, and PhD students are a great place to start for new international marketers wanting to learn the trade but also executives that seek an update to their knowledge.