Blick in das LC Gebäude

Institute for Marketing ManagementRSS

"The purpose of the business is to create and keep a customer" (Peter Drucker). Yet how does one win and retain customers? We at the Institute of Marketing Management enthusiastically confront these and other similar questions every day. In both our research and teaching, we seek to achieve an optimal balance between academic rigor and relevance and proactively pursue exchange and collaboration with the foremost marketing experts and practitioners.

Our goal is to generate cuttinge-edge marketing knowledge of the highest standards and convey it in the lecture hall in an engaging manner.

Research in Pictures

University knowledge inside: How and when university-industry collaborations make new products more attractive to consumers. Journal of Marketing88 (2), 1-20, 2024 (L. Maier, M. Schreier, C. V. Baccarella, and K.-I. Voigt) (Link)

News

students

Lebe smårt und nachhaltig

In der Lehrveranstaltung „Marketing Consulting Project“ (Abschlusskurs der Speziellen Marketing) hatten 15 Bachelor-Studierende unter der Leitung von Stephan Fally und Claudia Klausegger die…

watch

Bachelor’s Thesis Opportunity

Topic: The Concept of Timelessness in Design For an ongoing project, we are offering a Bachelor’s thesis on the topic “The Concept of Timelessness in Design” and are looking forward to working with…

group photo of students

Vom „Geheimtipp“ zum „Must See.“ - Strategien für das Möbelmuseum Wien

Das Möbelmuseum Wien ist ein einzigartiges Spezialmuseum mit einer der weltweit bedeutendsten Sammlungen historischer Möbel. Als Teil der Schönbrunn Group, zu der auch Schloss Schönbrunn, die Hofburg…

SBWL exhibition

Marketing is everywhere, but it needs to start somewhere

Die Qual der Wahl - 2 Tage SBWL Messe der ÖH WU und ein beeindruckendes Angebot an SBWL Wahlmöglichkeiten. Wir waren vor Ort, um Studierende in ihrer Entscheidungsphase zu begleiten und Fragen rund…

Xmas Talks

Research Xmas Talks

Our Xmas edition of the Marketing Research Seminar Series brought together three presentations that offered timely insights into how consumers interact with digital environments. Andreas Bayerl…

Kirk Kristofferson

Research Talk by Kirk Kristofferson, Western University (CA)

In the recent edition of MRSS, Prof. Kirk Kristofferson delivered his talk on “Robots in the Marketplace: When Do Consumers Antagonize Them and Why”. His presentation shared how consumers often…