Requirements and Initial Steps

Are you interested in writing your Bachelor Thesis at the Institute of Marketing Management? As a first step, please read the Department of Marketing guidelines: https://www.wu.ac.at/en/marketing/teaching/bachelorarbeit

Then if you are interested in writing your bachelor thesis at the Institute and meet the formal requirements, please contact the staff at the Institute.

Supervising your thesis depends on supervisory capacity. Those Students specializing in marketing and/or students who demonstrate that the planned theses thematically and qualitatively meet the institute’s requirements will be given priority. If you are interested in doing empirical work, we recommend completing Course III (Marketing Research Methods) before beginning your work.  

Under the link https://www.wu.ac.at/en/marketing/teaching/bachelorarbeit to the Department Page you can download:

• Guidelines for writing a Bachelor thesis at the Department of Marketing

• the application form and

• the template.

We look forward to receiving your application and wish you lots of success with your Bachelor thesis!

Here is an overview of the key changes:

• As of March 1, 2025, students will submit their Bachelor's, Master's, and PhD theses electronically via myWU (instead of LEARN, as before).

• For all master’s theses and dissertations uploaded via myWU, the requirement to submit a printed copy will no longer apply. A digital version will be sufficient.

• In the meantime, the thesis submissions are no longer to be submitted in PDF/A format but in standard PDF format.

Further information can be found at https://www.wu.ac.at/en/students/my-program/bachelors-student-guide/bachelors-student-guide-german-taught-programs/bachelors-thesis