Blick in das LC Gebäude

Teaching

Think! Marketing

Learn the craft of Marketing and become a constructive problem-solver

In our teaching, we aim to disseminate the latest marketing insights, concepts, and tools with high practical impact. We are dedicated to offering an optimal blend of theory and practice, bringing real-world matters into the classroom, and preparing our students for outstanding careers in marketing and marketing-related positions.

Our core product in the bachelor’s program is specialization (SBWL) Marketing (in German).

Together with other faculty from the WU Department of Marketing, we teach in WU's Master of Science (MSc) in Marketing (in English).

Additionally, we teach in the PhD program and contribute to the WU’s Executive Academy postgraduate education program.