[Translate to English:] Institut für Digital Marketing & Behavioral Insights


CBSIG Vienna Conference | July 01-03, 2024

The Institute for Digital Marketing & Behavioral Insights and the AMA CBSIG are thrilled to host you for the second CBSIG conference in Vienna!

This year’s conference theme is "Why Matters: The Imperative to Understand Consumer Behavior in a Data-Driven World".

We have crafted an extraordinary program that not only fosters the exchange of cutting-edge research but also delivers the unparalleled experience of Vienna, crowned as the most magnificent city in the world! Dive into the excitement by watching this video for more details:

Video Promo video - CBSIG.mp4

Promo video - CBSIG.mp4

Promo Video - CBSIG2024

The deadline for submissions has passed. Notifications will be sent out in the beginning of February.

If you have any questions regarding the conference, please contact us at cbsig24@wu.ac.at.


The Consumer Behavior Special Interest Group of the American Marketing Association (AMA CBSIG) provides opportunities for professional knowledge development, community building, and thought leadership by examining and educating on topics relevant to issues faced by today's practicing marketers.

The activities of the CBSIG aim to support the professional growth and thought leadership of its members. A focus is placed on creating or expanding content that is relevant to marketers in the field, consumers and other academic professionals.