David vs. Goliath

Location: WU (Vienna University of Economics and Business) , Library & Learning Center Festsaal II on 10 November 2022 Starting at 17:30 Ending at 20:00
Type Discussion
Speaker Laura Egg; Adelheid Moxon; Sebastian Jagsch; Tamás Petrovics
Organizer Institute Entrepreneurship and Innovation together with Headquarters in Austria (HiA)
Contact benjamin.monsorno@wu.ac.at

Chances & Risks of Corporate-Startup Partnerships in Disruptive Times

Partnerships between corporates and startups have become increasingly popular in recent years. In today´s hyper-competitive and fast-pace world, large and established corporates face a never-ending pressure to innovate. On the other side, young and innovative firms struggle to survive and constantly need to fight in order to get the resources required to develop their business.

In this scenario, corporate-startup partnerships represent a valid strategy to tackle this issue. Thanks to their complementarity, corporates and startups can benefit from reciprocal advantages. However, the asymmetry of corporate-startup partnerships generates several challenges with the risk of undermining the value creation. Opposite organizational cultures, divergent expectations and misuse of resources are only a few examples of why high-potential collaborations might fail.

With this event, we want to discuss what happens when David meets Goliath.

Sounds interesting?

Date: Thursday, November 10th (Starting time: 5:30pm)

Location:Welthandelsplatz 1, Building LC, Festsaal II


Introduction: Prof. Nik Franke (Director Institute for Entrepreneurship and Innovation)

Panel discussion:

Laura Egg (Managing Director AAIA and member of the Austrian Startup Council)

Adelheid Moxon (Digital Lead Scale Up and Acceleration @Holcim MAQER, CH)

Sebastian Jagsch (, Global Head of Creators Expedition @AVL List, AT)

Tamás Petrovics (CEO and cofounder @Xund, AT)


Prof. Philip Nell (Head of HiA)


Please find more information and the registration link on LinkedIn: When David meets Goliath: Chances & Risks of Corporate-Startup Partnerships

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