Corporate Strategy in the Digital Age

Location: WU (Vienna University of Economics and Business) , Executive Academy Foyer Room on 25 September 2023 Starting at 17:30 Ending at 19:30
Type Lecture / discussion
LanguageEnglish
Organizer WU (Vienna University of Economics and Business) /Headquarters in Austria in cooperation with the MSc. in International Management/CEMS
Contact cems@wu.ac.at

Discussion about digital transformation and its implications

Speakers:

Prof. Dr. Phillip C. Nell, Head of Institute for International Business

Sebastian Honold, Accenture Strategy - Industrial Executive

Christopher Lang, Strategy Consulting Manager at Accenture

Nikolaus Zottl, RBI Brand & Marketing Strategy

About:

The ongoing digital transformation creates many opportunities and challenges and it definitively changes the context in which firms are operating.  Together with representatives from the CEMS Corporate Partners Accenture and RBI, we discuss the digital transformation and its implications for strategic marketing and data-driven decision making.

Related links

www.wu.ac.at/cems



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