Buenos Aires Global Marketing Program
The Buenos Aires Global Marketing Program is a three-week program organized in cooperation with the Universidad Torcuato Di Tella, which takes place in Buenos Aires, Argentina.
The application phase for this program will take place between October 16 (14:00) and October 23 (12:00 noon), 2023! For further information on the application process, see here.
Topic: Managing international business challenges with a focus on global marketing
Location: Buenos Aires, Argentina
Duration: 3 weeks
Level: Bachelor’s students (advanced)
Program dates: February 5 - February 23, 2024
Scheduled travel dates: Latest arrival in Buenos Aires on February 4. Earliest departure after the official program closing.
Participants: Advanced bachelor‘s students from WU (max. 20) + about 20 students from UTDT.
Credits: Students will receive 8 ECTS credits and a grade certificate for successful program completion. The earned ECTS credits can be confirmed as (part of) the IBW International Experience and/or can be transferred towards your curriculum.
For me the ISP was a very intense time, it was my first time out of Europe, and it was a very exciting moment of my life. Personally, I've grown mostly through the people I've met. I spent a lot of time with Argentineans and got to know the culture of Argentina and their personal attitudes and goals, which made me reflect mine.
Kristin Atzwanger, Participant in 2023
Within a short period of time, I was able to progress in my studies and take a course that adds to my specializations, all without the need to stay abroad for a long period of time. (...) It helped me to grow as a person, to find myself and to strengthen my communicative skills while making long lasting friendships on the way.
Nazir Baslehlo, Participant in 2023
Note: All information below will be updated regularly.
The academic program will be on managing international business challenges with a focus on global marketing and will be held entirely in English.
Please find detailed information on the academic program in the Course Outline.
Credit Transfer Options
After successful completion of the program you will have earned 8 ECTS credits. Obtained credits can be transferred to your WU curriculum and/or can be confirmed as (part of) the IBW International Experience.
Possible credit transfer options 2024 will be announced in due course.
Please note: Since the program is designed for bachelor's level students, credit transfer is only possible on bachelor's level.
The program fee will be announced soon.
The program fee will include:
Course fee (lectures) and course material
WU coordination prior to and during the program
Selected cultural / social events such as opening reception and closing reception
The fee does not include: accommodation, flights and transfers, visa fees, vaccinations (if needed), foreign travel health insurance, additional meals on lecture and non-lecture days and additional expenses on site
Information on available grants for ISPs abroad can be found here.
To give students the flexibility of choice, students are asked to book accommodation on their own. Below, you can find some information about recommended areas in Buenos Aires as well as some accommodation options. Students are not bound to these recommendations and can also arrange housing through other accommocation providers. Accommodation providers operate independently from WU. Bookings are subject to availability.
Recommended areas in Buenos Aires
The Universidad Torcuatu di Tella (UTDT) is located in Nuñez/Belgrano, which is in the northern part of the city of Buenos Aires. Neighbourhoods in that area that are typically preferred by international students are: Palermo, Belgrano, Cañitas and Recoleta.
Below, you will find some specific accommodation options that are located close to UTDT:
Last update: May 2023
All information is subject to change