Buenos Aires Global Marketing Program
The Buenos Aires Global Marketing Program is a three-week program organized in cooperation with the Universidad Torcuato Di Tella, which takes place in Buenos Aires, Argentina.
Topic: Managing international business challenges with a focus on global marketing
Location: Buenos Aires, Argentina
Duration: 3 weeks
Level: Bachelor’s students (advanced)
Program dates: January 30 - February 17, 2023
Scheduled travel dates: Latest arrival in Buenos Aires on January 29. Earliest departure after the official program closing.
Participants: Advanced bachelor‘s students from WU (max. 20) + about 20 students from UTDT.
Credits: Students will receive 8 ECTS credits and a grade certificate for successful program completion. The earned ECTS credits can be confirmed as (part of) the IBW International Experience and/or can be transferred towards your curriculum.
- Factsheet_Buenos_Aires_Global_Marketing_Program_2023 (pdf, 278 KB)
- Schedule_Buenos_Aires_Global_Marketing_Program_2023.pdf (pdf, 173 KB)
The academic program will be on managing international business challenges with a focus on global marketing and will be held entirely in English.
Please find detailed information on the academic program in the Course Outline.
Credit Transfer Options
After successful completion of the program you will have earned 8 ECTS credits. Obtained credits can be transferred to your WU curriculum and/or can be confirmed as (part of) the IBW International Experience.
Possible credit transfer options 2023:
SBWL “Marketing and Consumer Research”: Course V
SBWL “International Marketing Management” (IMM): 2 Electives OR Foundations and 1 Elective (Requirement: Pass of entry test and admission to IMM-SBWL)
SBWL “Marketing”: Course IV (Hot Topics in Marketing)
SBWL “Handel und Marketing”: Course V (Requirement: Pass of Grundkurse I and II)
SBWL “International Business” Course IV (Markets)
Cross Functional Management: Special Topics in Marketing Management
International Courses/Electives I and/or II (BaWiSo)
Free Electives (BaWiso / BBE)
Please note: Since the program is designed for bachelor's level students, credit transfer is only possible on bachelor's level.
|Program fee||EUR 620|
The program fee will include:
Course fee (lectures) and course material
WU coordination prior to and during the program
Selected cultural / social events such as opening reception and closing reception
International Cultural Evening
Foreign travel health insurance
This fee does not include: accommodation, flights and transfers, visa fees, vaccinations (if needed), additional meals on lecture and non-lecture days and additional expenses on site
Information on available grants for ISPs abroad can be found here.
If students cancel their participation until November 30, 2022, the International Office reserves the right to withhold a processing fee of € 200.
If students cancel their participation after November 30, 2022 the International Office will not refund any portion of the program fee.
To give students the flexibility of choice, students are asked to book accommodation on their own. Below, you can find some information about recommended areas in Buenos Aires as well as some accommodation options. Students are not bound to these recommendations and can also arrange housing through other accommocation providers. Accommodation providers operate independently from WU. Bookings are subject to availability.
Please note that given the COVID-19 situation, we ask you to be careful when making binding reservations and to inform yourself about the cancellation policy of your respective accommodation provider.
Recommended areas in Buenos Aires
The Universidad Torcuatu di Tella (UTDT) is located in Nuñez/Belgrano, which is in the northern part of the city of Buenos Aires. Neighbourhoods in that area that are typically preferred by international students are: Palermo, Belgrano, Cañitas and Recoleta.
Below, you will find some specific accommodation options that are located close to UTDT:
Last update: October 2022
All information is subject to change