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Buenos Aires Global Marketing Program

The Buenos Aires Global Marketing Program is a three-week program organized in cooperation with the Universidad Torcuato Di Tella, which takes place in Buenos Aires, Argentina.

The application phase for this program will take place between October 16 (14:00) and October 23 (12:00 noon), 2023! For further information on the application process, see here.

  • Topic: Managing international business challenges with a focus on global marketing

  • Location: Buenos Aires, Argentina

  • Duration: 3 weeks

  • Level: Bachelor’s students (advanced)

  • Program dates: February 5 - February 23, 2024

  • Scheduled travel dates: Latest arrival in Buenos Aires on February 4. Earliest departure after the official program closing.

  • Participants: Advanced bachelor‘s students from WU (max. 20) + about 20 students from UTDT.

  • Credits: Students will receive 8 ECTS credits and a grade certificate for successful program completion. The earned ECTS credits can be confirmed as (part of) the IBW International Experience and/or can be transferred towards your curriculum.

For me the ISP was a very intense time, it was my first time out of Europe, and it was a very exciting moment of my life. Personally, I've grown mostly through the people I've met. I spent a lot of time with Argentineans and got to know the culture of Argentina and their personal attitudes and goals, which made me reflect mine.

Kristin Atzwanger, Participant in 2023

Within a short period of time, I was able to progress in my studies and take a course that adds to my specializations, all without the need to stay abroad for a long period of time. (...) It helped me to grow as a person, to find myself and to strengthen my communicative skills while making long lasting friendships on the way.

Nazir Baslehlo, Participant in 2023

Note: All information below will be updated regularly.

Academic Program

Credit Transfer Options

Program Fee

Recommended Accommodations

Last update: May 2023

All information is subject to change

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